Posts Tagged ‘Write to Influence’

“Powerful Writing Changes Lives”

Tuesday, March 20th, 2018

“Oprah calls it a ‘heart song’ … for me, it’s a calling … and I’ve been blessed with two,” explains Carla D. Bass, retired Colonel, USAF and author of the award-winning book, Write To Influence!

Bass set her heart on a career in Air Force intelligence when she was in 7th grade. She followed her father’s footsteps … and her own dream … and served her country in locations worldwide that include Germany, Bulgaria, Korea, Turkey, Hawaii, and Washington, D.C. She retired in 2007 but in 2008, joined the Office of the Director of National Intelligence, where she is still happily employed.

Her first heart song led unexpectedly to the second … empowering people to change their lives by teaching them to write. How did this happen? When she commanded a unit of 480 people, Bass saw the direct correlation between powerful writing and career progression. Talented, deserving people lost professional competitions because their bosses couldn’t write powerful nominations.

She analyzed her own writing, composed a small handbook, and taught her unit to write. They swept the awards … often! She’s since taught thousands of people. Her battle cry is “Powerful writing changes lives!” because it opens doors to opportunity.

Bass’s experience and drive to help others led to Write To Influence!, published in January, 2017. Its audience is expansive, as the subtitle indicates, “Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More.”

According to Bass, “Powerful writing is the lifeblood of effective organizations. Employers value people who write concisely, conveying messages in minimal words and time. But, they struggle to find that skill set.” Therefore, Bass teaches people to capture and retain attention. How? She replies, “Make each word count and every second of the reader’s time play to your advantage.”

Write to Influence! consists of a four-part journey: 1) Word Sculpting – tools to craft hard-hitting sentences, 2) Strategies to Make your Case, 3) Strategies to Clinch the Deal, and 4) Exercises (with answers and explanations). She explains, “This is not a grammar book. It’s entertaining, fun and effective.”

When interfacing with clients in her workshops – students in high school or college through work force professionals – she applies the same open-handed, easy going approach, teaching techniques that enable them to better compete for jobs, selective career opportunities, promotions, and awards.

“Ace Your Annual Review,” “College Applications – Essays that Open Doors,” “Powerful Writing … for Professionals,” “Write to Influence! – The Fundamentals,” and “Powerful Resumes – Stand Out from the Crowd,” are just a few of her offerings.

As Bass explains, “My goal is not necessarily to sell books, but to empower people through their own writing to achieve goals they might not have imagined.”

For more information on Bass, her book and workshops … see, http://carladbass.com. By the way, she celebrated her book’s first birthday – with a cake! Scroll down to see the photo she took on her kitchen table! Happy 1st birthday, Write to Influence!