Posts Tagged ‘How to brand yourself’

What is Your Brand?

Monday, December 10th, 2018

How do potential customers perceive your product or service? Do you have an “attractive” brand that communicates what they can expect from your business?

Define your audience. Are you trying to reach college students, working parents or corporate executives? Find adjectives that describe your business approach (i.e. traditional, reliable, playful, whimsical, fun). “Look at the marketplace and find examples of your competitor’s branding,” notes Luke Renn, Luke Renn Design. “Then determine what you like and dislike about their branding. Always be unique when creating your own identity, but keep in mind what has been successful in the marketplace.”

To start, your brand identity will be expressed through a logo, colors and typography. Keep in mind, the most effective logos are typically simple (think of the Apple logo). Once you’ve created your fundamental branding, it can be applied to many types of marketing materials: “business cards, envelopes, website, social media, t-shirts, banners, vehicle graphics and much more,” notes Renn. Behind these potential ideas, however, is your target market and audience and how they respond to your brand. Remember their expectations and your commitment to them. It’s an ongoing process of establishing a solid image or impression with an individual, group or organization.

You and your brand should build trust and confidence. Branding reflects what others think about your abilities. You want to develop a solid personal reputation. People like supporting local businesses and other professionals. Know your audience…what are their expectations?

In addition to graphic design Luke Renn’s brand also includes being an actor and voice-over artist.

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Time for a “Brand” New You?

Monday, September 11th, 2017

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectations of others. Your brand is what we (consumers, employers, colleagues, friends, and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust. Here are some resources that offer insights and advice that will help you establish a successful brand.

► Your Personal Brand Needs a Growth Strategy, Entrepreneur Magazine

www.entrepreneur.com/article/242504

► Clients Want Authenticity – Your brand needs to reflect the real you

www.healyourgrid.com/clients-want-authenticity-your-brand-needs-to-reflect-the-real-you/

► How To: Build Your Personal Brand on YouTube

http://mashable.com/2009/11/04/youtube-personal-brand/#ZvFxBvFeK5qc

► 4 Examples of Brand Strategy Driving Organizational Success

http://www.setteradvertising.com/4-examples-of-brand-strategy-driving-organizational-success/

► Brand New You & 1st Person PR

www.sallychapralis.com/blog/?p=336

► Why is Branding Important?

https://strategynewmedia.com/why-is-branding-important/

Best wishes to you and your branding success!

Time to “Brand” New You

Thursday, September 10th, 2015

Branding is receiving lots of attention. Is it time to create a brand for yourself or reconsider your current one?

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectations of others. A brand is what we (consumers, employers, colleagues, friends and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust, and here are a few that offer insights and advice as you consider your approaches.

► “Personal Branding Guerrilla Style…Shape Up Your Brand with Attitude,” Chapter 2, Guerrilla Marketing for Job Hunters 3.0, by Jay Conrad Levinson and David Perry, John Wiley & Sons.

► Branding and the “Me” Economy, The New York Times,

 http://www.nytimes.com/2010/02/27/us/27iht-currents.html?_r=0

► Branding Gets Personal for These Job Seekers, The Wall Street Journal, http://www.wsj.com/articles/branding-gets-personal-for-these-job-seekers-1440756000

► Your Personal Brand Needs a Growth Strategy, Entrepreneur Magazine, http://www.entrepreneur.com/article/242504

► Rethink “brand you,” and find your authentic self, Forbes Magazine, http://www.forbes.com/sites/meghanbiro/2013/07/14/rethink-brand-you-find-your-authentic-self/

► Clients Want Authenticity – Your brand needs to reflect the real you, http://www.healyourgrid.com/clients-want-authenticity-your-brand-needs-to-reflect-the-real-you/

► Is your business [brand] male or female?

 http://www.chicagotribune.com/business/ct-brand-genders-0903-biz-20150904-story.html

► Your Brand – My Gut Feeling and Trust,

 http://sallychapralis.com/blog/?p=546

► Brand New You, http://sallychapralis.com/blog/?p=336

► Personal Branding (Perspectives),

 http://mashable.com/category/personal-brand/

Ready for a “brand” new you?