Business Cards still great for marketing

To help you present a positive first impression, Bea Lipski, manager of Minuteman Press in Morton Grove, IL,  explains the do’s and don’ts of memorable card creation. In fact, a recipient of your card may ask for more to share with other connections.

“The front side of your business card should clearly state the name of your business and services, as well as your name and job title. Contact information must be easy to read: phone numbers (direct and cell), website and email.”

If there’s room on the front side, you could include your logo and/or a photo. The photo may be a sample of your work and not your real picture, unless you want it there.

While the back side of your card can remain blank for notes, some people also insert a QR code.

Card design should be engaging. Your font size should be a 10 or 12 point, but not less than 7 to 8 points, so that it’s easily read. You might consider professional help from your printing service or a graphic designer. While design is critical, it should enhance the information and not overwhelm it. Before final printing, approve a sample.

As you consider price, remember that the business card is often your first impression, so avoid paper and printing that looks too thin, cards that have rough edges and do not present a professional appearance. They may be cheaper, but they often look that way.

Once your cards are ready for prime time, consider how you will carry them. You should always have some with you even if you’re not formally networking. One convenient option is a card-carrying case that fits into a purse or pocket.

Business or personal cards have not been replaced by digital, online or email exchanges that may be convenient but are impersonal. Yes, while these options offer lots of venues and opportunities, exchanging cards in person is great for marketing and building your brand. Business or personal cards are also great first impressions that continue to prove themselves in marketing and engage recipients – who can copy your information to their mobile devices.

For more information, contact Bea Lipski at Minuteman Press:    minutemanpressmg@sbcglobal.net.

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