Time to “Brand” New You

Branding is receiving lots of attention. Is it time to create a brand for yourself or reconsider your current one?

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectations of others. A brand is what we (consumers, employers, colleagues, friends and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust, and here are a few that offer insights and advice as you consider your approaches.

► “Personal Branding Guerrilla Style…Shape Up Your Brand with Attitude,” Chapter 2, Guerrilla Marketing for Job Hunters 3.0, by Jay Conrad Levinson and David Perry, John Wiley & Sons.

► Branding and the “Me” Economy, The New York Times,


► Branding Gets Personal for These Job Seekers, The Wall Street Journal, http://www.wsj.com/articles/branding-gets-personal-for-these-job-seekers-1440756000

► Your Personal Brand Needs a Growth Strategy, Entrepreneur Magazine, http://www.entrepreneur.com/article/242504

► Rethink “brand you,” and find your authentic self, Forbes Magazine, http://www.forbes.com/sites/meghanbiro/2013/07/14/rethink-brand-you-find-your-authentic-self/

► Clients Want Authenticity – Your brand needs to reflect the real you, http://www.healyourgrid.com/clients-want-authenticity-your-brand-needs-to-reflect-the-real-you/

► Is your business [brand] male or female?


► Your Brand – My Gut Feeling and Trust,


► Brand New You, http://sallychapralis.com/blog/?p=336

► Personal Branding (Perspectives),


Ready for a “brand” new you?

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