When delivering our elevator speeches, we rely on “all about me” language. The introduction is, after all, 1st Person PR.
Today, however, I attended a short presentation that challenged and inspired the participants. “Amp Up Your Elevator Speech with Hypnotic Language” was presented by Catherine Johns. She and Karen Hand, former media anchors, own the Chicago Hypnosis Center.
Catherine suggested six “all about you” words to use in your elevator speech.
You. It’s the most important word your listener can hear, other than perhaps the person’s own name.
Now. We learned at an early age that when a grown-up said “Now!” we’d better do it because the consequences of not doing it could be severe. All that programming gives “now” tremendous power.
Because. People like to have a reason for what they do. Give them one, even if it’s not entirely logical, and discover how great the results can be.
Discover. “Discover” arouses the desire for knowledge, encourages someone to listen closely to what comes next, which may well be a …
Secret. Everyone wants to be let in on a secret. Imagine how it feels when you’re in the know.
Imagine. When they imagine something, they’re already accepting it on some level. You’ve bypassed the automatic doubts and questions that can arise when you say it more directly.
Wouldn’t you agree that now’s the time to discover the secret and power of hypnotic language?!
I’m not sure if there’s a “best practices” for elevator speeches, and, as I mentioned, I’m working on RSS. Thanks for your feedback and interest.
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Yes.
Sorry you don’t understand this post. Basically, it means that, when networking and introducing yourself to another person, do not just focus on “I” (I do this, I do that, etc.). Instead, engage the other person in the “you” tone.
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