Brand New You and 1st Person PR

Before we start branding our new ventures, products or services for public consumption, we should consider our personal brands. That is, what is our thinking process, what are our skills and comfort zones, how do we communicate and is it effective, and what are our goals?

Andy Green’s book, Effective Personal Communication Skills for Public Relations, addresses these starting points and discusses the individual and company perspectives of communicating, networking, branding and creating on-target messages.

Brands should reflect our trustworthiness, values, beliefs, attitude, integrity, and other critical qualities. Our brand is also affected by our skills, resources, and assumed knowledge: do we always understand what we do not know?

For example, one of my clients worked directly with customers offering services in a specific field. After many years, the owner was ready to sell the successful company and retire. It was purchased by an extraordinarily experienced executive and owner of several other companies that sold products through stores in the same field. However, the new owner didn’t fully appreciate the importance of relationships in a service business. Because he did not effectively communicate with the company’s long-standing customers, they left. Since not enough new customers had signed on, the once successful business closed after a year of new ownership.

Other factors affect our personal brands and ongoing success, including our ability to…

  • Establish common ground, the goal of communication.
  • Be open and avoid preconceived and stereotypical notions, often incorrect.
  • Engage in “active listening” when conversing and try not to be critical or impatient.
  • Clarify our messages. Could they be misinterpreted?
  • Check our jealousy. 

Jealousy in the work place has always been an issue…to some degree or another. It certainly is today, given the challenges of the past few years – the economy, tight budgets, new technology, a more competitive and insecure environment.  Jealousy can surface when we don’t feel appreciated by colleagues, when a co-worker is recognized, or when bosses seem to favor others over us. Office politics or lack of teamwork in our department or between departments can also trigger someone’s jealous streak.

Sometimes we feel jealous or resentful of someone who seems to have advantages or resources we don’t feel we have, or successes we wish we did. But then, it’s time to step back and evaluate the reality of the situation. Did we jump to incorrect conclusions?

Jealousy undermines our potential and opportunities. So, don’t compare yourself to others unless it’s something positive about their attitudes. Ask yourself why you’re jealous or feel threatened, and is the object of your jealousy really the issue? Identify and build on your strengths.

We’re always growing and learning, and we hope you will share your suggestions for branding a new you and 1st Person PR.



2 Responses to “Brand New You and 1st Person PR”

  1. Elis says:

    Someday I will have a blog like yours.

  2. admin says:

    Keep me posted.


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