Creating a 1st Person campaign – for yourself or your business – can be more challenging than developing one for a client. The issue is objectivity. That’s why it is important that you step aside and look at yourself in the 3rd person…as others will see you.
A campaign (particularly the strategy and tactics) is comparable to setting goals or developing a to-do list, but it’s more than that. A campaign encourages you to take an objective and dynamic world view.
PR or IMC campaigns usually open with the current situation or SWOT analysis based on research. The introduction presents your professional or personal identity, strengths and marketplace opportunities, competition, challenges and problems, current publics including consumers and target publics. This assessment helps you develop messages and establish measurable goals.
Writing your campaign in the 3rd person (e.g., Sally Chapralis), not in the 1st person (I, we), helps you remain as objective as possible.
Your strategies and tactics should follow from your SWOT analysis and goals. Build on your strengths and opportunities. Address your personal or professional challenges. Retain current consumer loyalty while identifying new publics.
When I teach a university course in PR Campaigns, the course project is to develop a PR campaign for an organization or individual. Students can focus on a company, a friend’s start-up, or a family member’s rock band. Sometimes, however, they do the project on themselves: finding their first job after graduation, or making a career change after several years. Group brainstorming proves inspiring as they creatively consider new possibilities and directions.
You are already brainstorming during professional networking and personal focus groups of family and friends. While engaging in self-discovery, you may not always hear what you want to, but enlightening new perspectives are invaluable. Feel free to share your PR campaign experiences with us so we can learn from each other.
Think 3rd person, and a more rewarding 1st person experience could emerge.
Thank you.
Sally
Thanks the author for article. The main thing do not forget about users, and continue in the same spirit. http://odessacity.net/
I have to say, every time I come to sallychapralis.com there is another fascinating post up to read. A friend of mine was telling me about this topic a few weeks ago, so I think I’ll e-mail my friend the link here and see what they say.
I appreciate your feedback, and if your friends have anything to add, we can include their comments, too. Or, if there’s a 1st Person PR topic you would like to see addressed, let me know.
Sally
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English, please.
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I appreciate your feedback.
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Thanks for the feedback, and let me know what you think about other blog posts.
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