Archive for the ‘First Person PR — Yours’ Category

Holidays…Time to Job Hunt?!

Monday, November 20th, 2017

You probably want to relax and enjoy the holidays, but November through January are considered optimal job hunting months. You’re networking at holiday events, your boss may be more relaxed and open to “promotional” conversations, and many companies are trying to fill positions during this time.

If, while focusing on the holidays, you wouldn’t mind fine-tuning and improving your job hunting strategies and skills, then you might want to read Guerrilla Marketing for Job Hunters 3.0 – How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today. The book is co-authored by Jay Conrad Levinson and David E. Perry.

The book introduces you to the “secrets of getting hired.”

“The #1 Secret to Getting Hired. Create an awesome plan – clear and detailed in every way – and follow it.”

“The #2 Secret to Getting Hired.” Levinson and Perry suggest you show an employer that you are worth much more to them (value) than you cost (salary and benefits). As a Guerrilla job hunter you are going to learn how to package and promote yourself as a blue-chip stock – to appear like money in the bank to an employer,” an achievable goal with a Guerrilla Plan.

Guerrilla Marketing for Job Hunters, 3.0 explains how to:

  • Build your personal brand and make employers call you.
  • Develop a productive attitude and avoid typical job hunter mistakes.
  • Build a strategy that helps you crack the hidden job market.
  • Develop a competitive edge through research.
  • Create cover letters and resumes that will be read, not tossed.
  • Discover networking that works.
  • Learn how to really use LinkedIn, social media and social networking.
  • Break through and meet the people you want to meet.
  • Learn from ordinary people whose plans resulted in extraordinary results.
  • Understand what to do and say before, during and after an interview.
  • Negotiate with confidence.

You will find even more how-to’s, as well as invaluable resources that you can use now or as New Year’s resolutions.

Happy Holidays!

Are You Ready to Interview Someone for Your Article or Book?

Sunday, October 15th, 2017

Interviewing people when you’re writing an article or a book can be very rewarding for you and the person you interview…if you know how to do it.

Before you contact an expert or someone with significant experience in your subject, do as much research about the field and the interviewee as you can. Think of questions you will ask, knowing that you will have more as the interview progresses. The person you interview will also want to know that you’re professional, objective and trustworthy.

Here are a few of the many resources that explain the steps for effective and successful interviews.

Think of all the interviews you have read and appreciated. Knowing how to effectively interview someone for an article, book, case study, or report can lead to new perspectives and opportunities.

 

Networking – Rewarding When You Know What to Do and What Not to Do

Wednesday, September 27th, 2017

Business networking has been with us forever. While the venues and opportunities grow and change, we learn more about ourselves and how to develop mutually rewarding relationships. Contacts can emerge through referrals and introductions whether face-to-face at meetings and events, or via phone, email, social media, or networking websites.

Here are some resources that will help you achieve rewarding networking results.

10 Tips for Successful Business Networking

 https://www.businessknowhow.com/tips/networking.htm

5 Things You MUST Do During Networking Events

 https://www.workitdaily.com/networking-events-things-must-do/

12 Things Not To Do When Networking

 http://www.careertoolbelt.com/12-things-not-to-do-when-networking/

60+ Social Networking Sites You Need to Know About in 2017

https://makeawebsitehub.com/social-media-sites/

Many books discuss the business networking process. One of them is Guerrilla Marketing in 30 Days, 3rd Edition, by Jay Conrad Levinson and Al Lautenslager. Among their many resources and suggestions is to develop “Networking Goals.”

  • Meet 10 new people.
  • Receive eight business cards.
  • Note something of interest on each card.
  • Write a follow-up note to five of these people (or all).
  • Call and set up an appointment after writing to three contacts.
  • Continue the relationship with two of these.

“Notice that nowhere did I mention a goal for how many business cards to pass around. If you attend two networking events a month, you will add four or more people to your network with which you will have ongoing, continual relationships.”

The book also offers encouraging and helpful “Ongoing Networking Tips and Techniques” and “Action Steps.”

Here’s to your networking success.

Sally Chapralis

Time for a “Brand” New You?

Monday, September 11th, 2017

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectations of others. Your brand is what we (consumers, employers, colleagues, friends, and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust. Here are some resources that offer insights and advice that will help you establish a successful brand.

► Your Personal Brand Needs a Growth Strategy, Entrepreneur Magazine

www.entrepreneur.com/article/242504

► Clients Want Authenticity – Your brand needs to reflect the real you

www.healyourgrid.com/clients-want-authenticity-your-brand-needs-to-reflect-the-real-you/

► How To: Build Your Personal Brand on YouTube

http://mashable.com/2009/11/04/youtube-personal-brand/#ZvFxBvFeK5qc

► 4 Examples of Brand Strategy Driving Organizational Success

http://www.setteradvertising.com/4-examples-of-brand-strategy-driving-organizational-success/

► Brand New You & 1st Person PR

www.sallychapralis.com/blog/?p=336

► Why is Branding Important?

https://strategynewmedia.com/why-is-branding-important/

Best wishes to you and your branding success!

Entrepreneurial Spirits from Youngsters to Seniors

Monday, August 28th, 2017

Entrepreneurs usually start their own businesses because they see opportunities and needs in the marketplace that trigger their interests. Or, they work for an organization that values their entrepreneurial savvy and contribution to company goals.

The entrepreneurial spirit can also apply to individuals facing the business of everyday life. They see alternatives, take initiative, make sound decisions, create new strategies or techniques, and assume the risk of innovation when exploring approaches to life’s challenges.

Meet some entrepreneurs who reflect all ages and stages of life experiences, from pre-school motivated kids with ideas, to baby boomers and older who thought they had retired but then took new directions.

►Ready to Become an Entrepreneur?

“What’s the Best Age to Launch a Start-Up? Founders Young and Old Tell Us”

http://venturebeat.com/2013/04/09/whats-the-best-age-to-launch-a-startup-founders-young-and-old-tell-us/

►Are You an Entrepreneurial Spirit?

“Spirit of the Entrepreneur – These 5 characteristics will take you far as you start your business”.

http://www.entrepreneur.com/article/190986

►Entrepreneurial Kids & Finance Prodigies

“10 Successful Kid Entrepreneurs under the Age of 13”

https://www.fastupfront.com/blog/entrepreneurs/10-successful-kid-entrepreneurs-age-13/

“9 Young Entrepreneurs Who Became Personal Finance Prodigies”

 http://quicken.intuit.com/support/help/fun-with-finances/9-young-entrepreneurs/INF16221.html;jsessionid=HmlFgPi4k6yDT+Y1eNVJlA**.p39-2

►Entrepreneurial Adults

“ Older Entrepreneurs find new niches and potential in start-ups”

http://usatoday30.usatoday.com/money/economy/story/2012-03-11/older-entrepreneurs/53483890/1

“The entrepreneurs over 70 taking the business world by storm”

https://www.theguardian.com/small-business-network/2015/dec/16/entrepreneurs-over-70-business-world-by-storm

 

Do you have an entrepreneurial spirit? Share your story and experience on First Person Public Relations!

 

Getting Ready to Negotiate with Others? Start by Negotiating with Yourself

Friday, August 4th, 2017

Whether we are negotiating with managers, parents, colleagues or friends to find a mutually rewarding agreement or relationship “…the biggest obstacle is actually ourselves – our natural tendency to react in ways that do not serve our true interests….But this obstacle can also become our biggest opportunity.”

In his book, Getting to Yes with Yourself and Other Worthy Opponents, author William Ury explains “that if we learn to understand ourselves first, we lay the groundwork for understanding and influencing others.”  http://www.williamury.com/

Ury introduces “Six Challenging Steps” that may at times seem like common sense…common sense that is uncommonly applied.” Ury’s experience includes 3 ½ decades of working as a mediator with people and organizations from all walks of life. The Six Challenging Steps offer specific, in-depth information on how to negotiate with yourself (“Inner Yes Method”) and how this approach will lead to rewarding outcomes for yourself and the “other side.” Here’s an introduction, and there’s a detailed chapter on each in his book.

“1. Put Yourself in Your Shoes — From Self-Judgement to Self-Understanding.  “Understand your worthiest opponent, yourself.  Don’t prematurely judge yourself. Listen to and explore your underlying needs, which will influence your negotiation strategy.

“2. Develop Your Inner BATNA — From Blame to Self-Responsibility.  “Almost all of us find it difficult not to blame others with whom we come into conflict. The challenge is to do the opposite and to take responsibility for your life and relationships. More specifically, it is to develop your inner BATNA (Best Alternative To a Negotiated Agreement), to make a commitment to yourself to take care of your needs independently of what the other does or does not do.”

“3. Reframe Your Picture — From Unfriendly to Friendly.  “The challenge is to change how you see your life, creating your own independent and sufficient source of contentment. It is to see life as being on your side even when it seems unfriendly.”

“4. Stay in the Zone — From Resistance to Acceptance.  “The challenge is to stay in the present moment, the only place where you have the power to experience true satisfaction as well as to change the situation for the better.”

“5. Respect Them Even If — From Exclusion to Inclusion.  “It is tempting to meet rejection with rejection, personal attack with personal attack, exclusion with exclusion. The challenge is to surprise others with respect and inclusion even if they are difficult.”

“6. Give and Receive — From Win-Lose to Win-Win-Win. It is all too easy, especially when resources seem scarce, to fall into the win-lose trap and to focus on meeting only your needs. The final challenge is to change the game to a win-win approach by giving first instead of taking.”

Ury also discusses The Three Wins: A Win Within, A Win With Others, and A Win for the Whole. “As I have personally experienced,” Ury says, “getting to yes with yourself is not just the most challenging, but the most rewarding negotiation of all.”

 

 

Have You Considered Buying a Franchise? Learn More from Owners of a Top-rated National Franchise

Monday, July 17th, 2017

“My husband and I were in our mid-60s and retiring from corporate America when we considered opening a business together. Friends suggested that we go into franchising and offered resources that could help us decide if franchising would work for us,” explains Gale Cohen-DeMarco.

After lots of research and working with the franchise consultancy FranNet.com, Gale and her husband Peter began to clarify their interests, professional strengths and goals. They identified three possible franchise opportunities. One was Sport Clips Haircuts, which focuses on men and boys’ haircuts in a sports-themed environment. “After more research into Sport Clips, we were comfortable with its business model and potential for us, challenging as this new venture would be.”

“Peter and I also complement each other’s strengths. He understands the financial side of businesses, and I am experienced in operations, and sales and marketing.”

Started with 3 Locations  – Growing & Learning

“We chose to start with 3 licenses which gave us the potential to open 3 stores.  When we looked at the financial impact of the Sport Clips business model, and spoke to existing owners, it was apparent that we needed 3 sites to be profitable enough for us.”

Gale and Peter’s new venture began in 2010 with lots of training and significant Sport Clips support. “We learned more about their local and national franchise policies, technical concerns, business, marketing, and real estate issues. We interviewed current franchise owners, former owners, and much more.”

“We had applicable skills and experience, we knew ‘best practices’ that were transferable to different businesses, and we accepted that we would be working long hours. We realized there was no such thing as a dumb question and could have gone on much longer asking more and more questions!”

Among the challenges in the hair stylist profession is the availability of licensed stylists who want to cut men’s hair. “We’re always in the hiring, referral and marketing mode, and there’s lots of competition.” To address this, Cohen-DeMarco’s marketing activities include Facebook, advertising, referrals from stylists and clientele, networking, membership and volunteering in local organizations.

Is Franchising for You?

Gale offers important advice as you consider franchising. “Peter’s financial experience has been critical, including his understanding of due diligence required by both franchisor and franchisee.”

Sport Clips gave them a list of current and former franchise owners who could explain the pros and cons of owning a franchise. “Over the past 7 years the business has continued to evolve. We currently face a national shortage of licensed stylists which has become the most limiting factor to growth that we now deal with. Even though we investigated the Sport Clips opportunity for several months, there was no way we could have seen this issue developing. Ultimately, you make the best decision you can with the information you have at hand, and then you dive in and work your heart out!”

“Being financially capable is very important, because it took us three years for our franchises to become profitable.  It’s an expensive learning process, but our success has been rewarding.” Today, the Cohen-DeMarco’s own 6 locations and plan to open 2 more.

To succeed in franchising, Gale offers tips and insights:

  • Lots of research is necessary before making a decision.
  • Being self-directed is important.
  • You should understand finances and requirements in franchising.
  • Do you have good relationships with other people?
  • Would you like being in a store-front business?
  • Do you have lots of time, which is required?
  • Networking in your community is important.
  • Marketing and a positive feedback is critical and ongoing.

And, Gale adds, remember this:

  • People – clients, staff and others – are your most important resource.
  • Don’t just think about money. How can you be the best and contribute to your community? Reciprocity becomes profitability.

Gale Cohen-DeMarco, gcdemarco1@comcast.net

Could You Take Over a Business If the Owner Was Closing It?

Thursday, May 25th, 2017

It now seems inevitable that when Yolanda Simonsis entered the package and converting industry in 1978 by working for a B2B publisher and within five years on a magazine as an editor-in-chief and associate publisher that she would one day establish an online magazine.  Sometimes, however, an opportunity suddenly emerges and you know it’s time. If you have entrepreneurial inclinations, Simonsis’ sudden transformation from employee to owner offers interesting insights and suggestions.

From Employee to Boss

“In August, 2011, we were advised that Paper, Film & Foil Converter magazine, which had been established in 1927, was closing along with other properties and employees would receive severance packages. In discussing our futures, three of us with long industry experience considered buying it, since the website and e-newsletter were very successful,” Simonsis explains.  “We did, and in addressing the new challenges, we have learned a lot and have been rewarded by the industry, advertisers and readers.”

By September, 2011, YTC Media, Inc. was established as the new owner of an online magazine: www.pffc-online.com. The new owners are: Yolanda Simonsis, President and Editorial Director; Timothy Janes, VP Online Sales; and Claudia Hine, VP Managing Editor.

In September, 2011, Simonsis attended an industry exhibition/conference in Las Vegas. She told attendees, including advertisers, about the new ownership and that Paper, Film & Foil Converter would no longer be a print publication.  Because PFFC had a prominent history and exhibiting participants knew and trusted Yolanda and the YTC staff, advertisers were very receptive. “They believed in us and our ability to make the new online site a success. PFFC also publishes a weekly newsletter via email. In fact, since 2011, we have increased revenues by 35% and have seen growth each year.”

Simonsis started her career in the packaging and converting industry at the former Delta Communications and immediately knew “I loved publishing, particularly trade publishing. In fact, it prompted me to seek additional training and education in publishing to prepare me for new responsibilities.”

When she and her colleagues began to set up the new YTC Media publishing company, Simonsis, Janes and Hine’s goals included maintaining their positive reputation, not disappointing staff and partners, and responding to subscribers and advertisers interests and feedback. “Our Online Buyers Guide, for example, is very popular.”

How to Purchase the Company You Work For – Simonsis’ Advice & Suggestions

  • Find a good lawyer who has experience in buying/selling in the trade publishing industry or your industry.
  • Be sure your key contributors are on-board before sharing any news about your new ownership with others. Once you are sure you have the elements in place, move on to the next step. . .
  • If you require “angel investors,” line them up before talking to your lawyer and accountant.
  • When starting out, it’s important to deliver your new message of ownership to key advertisers in person. You are asking them to place their trust in you with a monetary investment that you expect to return with a surplus of advantages.
  • Develop a reward system for those who are loyal to you as charter advertisers.
  • You don’t have to spend a ton of money in legalizing the formation of the corporation (we used LegalZoom), but you do need to do your research prior to forming the corporation in order to decide what fits your needs best. Will you form an S-Corp, an LLC, Inc., etc.? My advice is to check first with a CPA who will be doing your taxes. Tax law can make or break your fledgling company.
  • Create a detailed press release announcing your new company’s ownership and spread it far and wide. In a competitive situation, you don’t want fake news to become the reality for your potential advertisers and/or subscribers. The best scenario is to share your news at a large industry event/conference/trade show where people can ask you questions and you can provide the final word.
  • Don’t forget to take advantage of past relationships to navigate where and how to set up reliable vendors who will provide valuable services.
  • Don’t commit to using service providers whom you’ve never used in the past. Network and use your past experience to find the best vendors.
  • This is your chance to implement new concepts that will make your product better than in the past. Identify those concepts and innovations and “make them so.”
  • Constant communication is your best ally. We worked very long hours with not much sleep when starting. But, our constant communication made sure we were all on the same page. We opted for three partners, and it was the best thing we did. All of our decisions come down to majority rule. It makes the difficult decisions much easier.
  • Make customer service a priority. Go above and beyond, and people will remember.

At first the challenges of keeping track of all you must do seem endless. Keep a running list and cross off each item as it’s accomplished. This is incredibly important to make sure nothing falls through the cracks. Identify whose responsibility it is to do what. While these responsibilities may change in the future, someone must take on even the most onerous of duties at first. And you or a partner may discover that you surprisingly enjoy doing what you may have hated in the past. Somehow it’s different when you become the person in charge rather than doing work for someone else.

Rewards

It may take a good two to three years of maintaining the status quo before you start to see real growth. Don’t be frustrated. If you’re slowly but surely paying off your start-up loans and meeting your fiscal obligations, then your third or fourth year will be gratifying.

 

 

“Conversation cleanup – The way you communicate at work may be hurting you.”

Wednesday, May 10th, 2017

 

We may have some annoying communication habits “that are driving people crazy.” It’s probably time to address them. Author Kat Boogaard discusses “eight common faux pas” in her (Inc.) article, “Conversation cleanup.” Here’s a brief intro to each one, and you will find more information in the article itself at: http://digitaledition.chicagotribune.com/tribune/article_popover.aspx?guid=ac32ff11-f660-4dc2-bd29-c98aefaf117b

  •  “Constantly Interrupting. We all have one thing in common when talking. We want to be listened to. So if you’re one of those people who tend to jump in and interrupt or – even worse – try to complete people’ sentences for them, you need to…”
  • “Multitasking. Conversations deserve your full attention, not the halfhearted glances you’re willing to give them when you manage to rip your focus away from your iPhone screen. Multitasking is a habit we’re likely all guilty of, but…”
  • “Using Qualifiers. ‘Don’t take this personally, but…’; This might be a bad idea, but…’; I know what you’re thinking, but…if you tend to overuse them, you may be driving people up a wall. Why?”
  • “Equating Your Experiences. Someone is explaining a difficult problem he is currently facing. You immediately respond with ‘I know exactly how you feel,’ and then launch into your own long-winded tale … that’s not really relevant. It’s important to remember…”
  • “Floundering. We’ve all had to deal with those people who seem to just ramble on endlessly without a point and appear to be talking simply because they like the sound of their own voices. … When you decide to speak up, make sure…”
  • “Avoiding Direct Contact. …The never-ending assortment of communication tools available today has made us less willing to actually talk to one another. So before hitting send on a message, …”
  • “Waiting Instead of Listening. As my mom always loves to tell me, ‘There’s a big difference between hearing and listening!’ And when you’re having a conversation with someone, you should be actively listening. That means…”
  • “Using Filler Words. ‘Hey, Jason, Umm, I’m just checking in on that, uhhh, report to see if you think you’ll, like, have that done by, like the end of the day.’ This is perhaps the toughest bad verbal habit to break. … But…”

It’s time to tune in and address our conversational issues. For great advice before your next conversation head to:

http://digitaledition.chicagotribune.com/tribune/article_popover.aspx?guid=ac32ff11-f660-4dc2-bd29-c98aefaf117b

 

How to Grow Your Network and Your Business in 100 Days

Friday, February 17th, 2017

“When growing a business, networking can be an effective part of our marketing and public relations strategy because it can expand our sphere of influence and extend our message to an ever widening group of individuals,” explains Reno Lovison, owner of Reno Lovison Marketing, who introduced the100 DAYS Challenge to Grow Your Network & Your Business:  http://renoweb.net/100DAYS

“I have a networking connection,” Reno says, “who I met several years ago when I first did this challenge. Over the years he has referred me to several companies who have used my video services. These included two very nice pieces of business this past year. This became my inspiration to repeat the challenge because I realized that the concerted effort I put in over four years ago was still paying dividends. So this time I invited a few people to do it with me. I thought I would be happy with ten participants but I ended up with19 including myself.”

The primary goal of the 100 DAY Challenge is for each of us to meet 100 new people in 100 days. This is accomplished through the regular course of business, referrals, as well as attending networking events and other business related functions.  As a group the 19 people involved gather at various business locations every 10 days to check in on each other’s progress, share ideas and strategize. “People need to be challenged in order to move out of their comfort zone.” Reno notes, “If you’re not a little uncomfortable during the process, you may not be as engaged as you should be. When meeting new people it is essential to share contact information, typically a business card. Then have a plan to follow in order to develop new relationships and explore potential opportunities.”

Reno Lovison Marketing provides marketing services including web video production for businesses, authors, and artists. Mr. Lovison is the author of “Turn Your Business Card Into Business” and offers a self-directed online course designed to improve your networking skills.

Isn’t it time to grow your network and see what you can do to grow your business over the next 100 days?

Resources:

Effective Face-to-Face Networking:  www.BusinessCardtoBusiness.com

Video for Authors & Book Lovers:  www.AuthorsBroadcast.com

Web Video Marketing: www.RenoWeb.net