Archive for the ‘First Person PR — Yours’ Category

Professional Associations Help You Succeed

Sunday, February 25th, 2018

Thousands of professional associations – local, national, international – serve their members in many rewarding ways. Whether you’re new to your profession or an experienced pro, you will see how invaluable they can be in your career – from networking with knowledgeable peers to a variety of important professional resources, ongoing programs and services, and new jobs.

►Why Join a Professional Association?

►Top 10 Reasons to Join a Professional Organization

►Millennials Have Rediscovered the Benefits of Joining a Professional Organization

►13 Basic Benefits of Joining a Professional Organization

►Professional Associations and Why They Matter

►American Society of Association Executives

►The Encyclopedia of Associations covers thousands of professional associations categorized by subject. You can find it at your local public library or online.

Here’s to your success and the professional associations that help you achieve it !!

Meet the Man Teaching Baby Boomers How to Turn Their Age into an Asset

Monday, January 29th, 2018

“While it’s not a pretty picture for most older workers in the corporate job market, we’ve shown hundreds of boomers how to turn their age from a disadvantage to an asset when running their own businesses,” notes Jeff Williams, CEO of Chicago-based, a coaching company that helps boomers start their own businesses.

2018 marks Bizstarters’ 30th year guiding boomers find rewarding entrepreneurial opportunities that reflect their experience and preferred lifestyles. “We show our clients that even though corporations may not hire you after 50, they’ll sure buy from you. And so will a wide variety of consumers.”

Jeff Williams’ long-held love of teaching and training, primarily as an unpaid volunteer, led him to conceptualize his first business – a walk-in entrepreneurial training center, located in suburban Chicago. He launched the business right in the middle of the 1990 recession, when a large local population of downsized corporate managers presented an attractive group of entrepreneurial prospects.

In 1999, using the power of the newly established World Wide Web, Williams enlarged his business footprint internationally by launching a new online company, using the company’s current name of

Following an eighteen-year career as an MBA-trained corporate marketing executive, Williams worked at entrepreneurial training centers, taught college courses in writing business plans, and worked with the Private Industry Council, a nonprofit organization that operated employment, education and training programs. The entrepreneurial training program Williams led for the job training agency won a national award for program excellence in 1992 and funding from the U.S. Department of Labor was renewed for seven straight years.

By the time Williams was in his late thirties, he realized from speaking to his friends, college buddies and corporate colleagues that boomers were developing a  perspective on retirement that was very different from that of their parents; Today, many boomers don’t see retiring anywhere near the traditional retirement age. They find that with their skills, experience and talent, they can often replace corporate work with entrepreneurial work. “While it can take more time and effort to grow your income from running your own business compared to a job, I will always trust a group of satisfied customers to stay more loyal to me than any corporate boss I ever had,” Williams emphasizes.

“Our clients have launched a wide variety of businesses, from designing and selling custom jewelry to consulting on health and safety issues with Fortune 500 manufacturers to selling vintage drum sets to serious collectors around the world. There is a demand for almost any type of work skill, life interest or long-enjoyed hobby in the entrepreneurial marketplace today.”

Bizstarters helps boomers launch their entrepreneurial ventures through the company’s Virtual Incubator™ business startup coaching program whose mantra is ‘Do What You Do Best. We’ll Do the Rest.” It reflects a dual-track process, where a coach guides the boomer client through his or her essential marketing and selling decisions, while at the same time a support team executes all essential organizational tasks, ranging from website design to installing and using accounting software.

Williams notes “that the same corporations that don’t seem to want you on their payroll will gladly pay you top dollar for your talent and experience as a freelancer or consultant. Boomers certainly can turn their age into an asset.”



Public Relations Trends in 2018

Monday, January 1st, 2018

It’s January, the first month of the year when we often explore new professional opportunities. If you work in public relations you might be developing a PR plan for a client or yourself and would welcome more information.

Check these links for PR possibilities that you might not have considered.

► 20 Insightful PR and Marketing Predictions for 2018

► 10 Bold PR and Marketing Predictions for the Year 2020

► 4 Key PR Trends to Watch in 2018

► The most important media and PR trends for 2018

►Public Relations Today

► Ask the Experts: Predictions on the Top 10 Marketing Trends for 2018

Happy New Year.


Holidays…Time to Job Hunt?!

Monday, November 20th, 2017

You probably want to relax and enjoy the holidays, but November through January are considered optimal job hunting months. You’re networking at holiday events, your boss may be more relaxed and open to “promotional” conversations, and many companies are trying to fill positions during this time.

If, while focusing on the holidays, you wouldn’t mind fine-tuning and improving your job hunting strategies and skills, then you might want to read Guerrilla Marketing for Job Hunters 3.0 – How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today. The book is co-authored by Jay Conrad Levinson and David E. Perry.

The book introduces you to the “secrets of getting hired.”

“The #1 Secret to Getting Hired. Create an awesome plan – clear and detailed in every way – and follow it.”

“The #2 Secret to Getting Hired.” Levinson and Perry suggest you show an employer that you are worth much more to them (value) than you cost (salary and benefits). As a Guerrilla job hunter you are going to learn how to package and promote yourself as a blue-chip stock – to appear like money in the bank to an employer,” an achievable goal with a Guerrilla Plan.

Guerrilla Marketing for Job Hunters, 3.0 explains how to:

  • Build your personal brand and make employers call you.
  • Develop a productive attitude and avoid typical job hunter mistakes.
  • Build a strategy that helps you crack the hidden job market.
  • Develop a competitive edge through research.
  • Create cover letters and resumes that will be read, not tossed.
  • Discover networking that works.
  • Learn how to really use LinkedIn, social media and social networking.
  • Break through and meet the people you want to meet.
  • Learn from ordinary people whose plans resulted in extraordinary results.
  • Understand what to do and say before, during and after an interview.
  • Negotiate with confidence.

You will find even more how-to’s, as well as invaluable resources that you can use now or as New Year’s resolutions.

Happy Holidays!

Are You Ready to Interview Someone for Your Article or Book?

Sunday, October 15th, 2017

Interviewing people when you’re writing an article or a book can be very rewarding for you and the person you interview…if you know how to do it.

Before you contact an expert or someone with significant experience in your subject, do as much research about the field and the interviewee as you can. Think of questions you will ask, knowing that you will have more as the interview progresses. The person you interview will also want to know that you’re professional, objective and trustworthy.

Here are a few of the many resources that explain the steps for effective and successful interviews.

Think of all the interviews you have read and appreciated. Knowing how to effectively interview someone for an article, book, case study, or report can lead to new perspectives and opportunities.


Networking – Rewarding When You Know What to Do and What Not to Do

Wednesday, September 27th, 2017

Business networking has been with us forever. While the venues and opportunities grow and change, we learn more about ourselves and how to develop mutually rewarding relationships. Contacts can emerge through referrals and introductions whether face-to-face at meetings and events, or via phone, email, social media, or networking websites.

Here are some resources that will help you achieve rewarding networking results.

10 Tips for Successful Business Networking

5 Things You MUST Do During Networking Events

12 Things Not To Do When Networking

60+ Social Networking Sites You Need to Know About in 2017

Many books discuss the business networking process. One of them is Guerrilla Marketing in 30 Days, 3rd Edition, by Jay Conrad Levinson and Al Lautenslager. Among their many resources and suggestions is to develop “Networking Goals.”

  • Meet 10 new people.
  • Receive eight business cards.
  • Note something of interest on each card.
  • Write a follow-up note to five of these people (or all).
  • Call and set up an appointment after writing to three contacts.
  • Continue the relationship with two of these.

“Notice that nowhere did I mention a goal for how many business cards to pass around. If you attend two networking events a month, you will add four or more people to your network with which you will have ongoing, continual relationships.”

The book also offers encouraging and helpful “Ongoing Networking Tips and Techniques” and “Action Steps.”

Here’s to your networking success.

Sally Chapralis

Time for a “Brand” New You?

Monday, September 11th, 2017

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectations of others. Your brand is what we (consumers, employers, colleagues, friends, and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust. Here are some resources that offer insights and advice that will help you establish a successful brand.

► Your Personal Brand Needs a Growth Strategy, Entrepreneur Magazine

► Clients Want Authenticity – Your brand needs to reflect the real you

► How To: Build Your Personal Brand on YouTube

► 4 Examples of Brand Strategy Driving Organizational Success

► Brand New You & 1st Person PR

► Why is Branding Important?

Best wishes to you and your branding success!

Entrepreneurial Spirits from Youngsters to Seniors

Monday, August 28th, 2017

Entrepreneurs usually start their own businesses because they see opportunities and needs in the marketplace that trigger their interests. Or, they work for an organization that values their entrepreneurial savvy and contribution to company goals.

The entrepreneurial spirit can also apply to individuals facing the business of everyday life. They see alternatives, take initiative, make sound decisions, create new strategies or techniques, and assume the risk of innovation when exploring approaches to life’s challenges.

Meet some entrepreneurs who reflect all ages and stages of life experiences, from pre-school motivated kids with ideas, to baby boomers and older who thought they had retired but then took new directions.

►Ready to Become an Entrepreneur?

“What’s the Best Age to Launch a Start-Up? Founders Young and Old Tell Us”

►Are You an Entrepreneurial Spirit?

“Spirit of the Entrepreneur – These 5 characteristics will take you far as you start your business”.

►Entrepreneurial Kids & Finance Prodigies

“10 Successful Kid Entrepreneurs under the Age of 13”

“9 Young Entrepreneurs Who Became Personal Finance Prodigies”;jsessionid=HmlFgPi4k6yDT+Y1eNVJlA**.p39-2

►Entrepreneurial Adults

“ Older Entrepreneurs find new niches and potential in start-ups”

“The entrepreneurs over 70 taking the business world by storm”


Do you have an entrepreneurial spirit? Share your story and experience on First Person Public Relations!


Getting Ready to Negotiate with Others? Start by Negotiating with Yourself

Friday, August 4th, 2017

Whether we are negotiating with managers, parents, colleagues or friends to find a mutually rewarding agreement or relationship “…the biggest obstacle is actually ourselves – our natural tendency to react in ways that do not serve our true interests….But this obstacle can also become our biggest opportunity.”

In his book, Getting to Yes with Yourself and Other Worthy Opponents, author William Ury explains “that if we learn to understand ourselves first, we lay the groundwork for understanding and influencing others.”

Ury introduces “Six Challenging Steps” that may at times seem like common sense…common sense that is uncommonly applied.” Ury’s experience includes 3 ½ decades of working as a mediator with people and organizations from all walks of life. The Six Challenging Steps offer specific, in-depth information on how to negotiate with yourself (“Inner Yes Method”) and how this approach will lead to rewarding outcomes for yourself and the “other side.” Here’s an introduction, and there’s a detailed chapter on each in his book.

“1. Put Yourself in Your Shoes — From Self-Judgement to Self-Understanding.  “Understand your worthiest opponent, yourself.  Don’t prematurely judge yourself. Listen to and explore your underlying needs, which will influence your negotiation strategy.

“2. Develop Your Inner BATNA — From Blame to Self-Responsibility.  “Almost all of us find it difficult not to blame others with whom we come into conflict. The challenge is to do the opposite and to take responsibility for your life and relationships. More specifically, it is to develop your inner BATNA (Best Alternative To a Negotiated Agreement), to make a commitment to yourself to take care of your needs independently of what the other does or does not do.”

“3. Reframe Your Picture — From Unfriendly to Friendly.  “The challenge is to change how you see your life, creating your own independent and sufficient source of contentment. It is to see life as being on your side even when it seems unfriendly.”

“4. Stay in the Zone — From Resistance to Acceptance.  “The challenge is to stay in the present moment, the only place where you have the power to experience true satisfaction as well as to change the situation for the better.”

“5. Respect Them Even If — From Exclusion to Inclusion.  “It is tempting to meet rejection with rejection, personal attack with personal attack, exclusion with exclusion. The challenge is to surprise others with respect and inclusion even if they are difficult.”

“6. Give and Receive — From Win-Lose to Win-Win-Win. It is all too easy, especially when resources seem scarce, to fall into the win-lose trap and to focus on meeting only your needs. The final challenge is to change the game to a win-win approach by giving first instead of taking.”

Ury also discusses The Three Wins: A Win Within, A Win With Others, and A Win for the Whole. “As I have personally experienced,” Ury says, “getting to yes with yourself is not just the most challenging, but the most rewarding negotiation of all.”



Have You Considered Buying a Franchise? Learn More from Owners of a Top-rated National Franchise

Monday, July 17th, 2017

“My husband and I were in our mid-60s and retiring from corporate America when we considered opening a business together. Friends suggested that we go into franchising and offered resources that could help us decide if franchising would work for us,” explains Gale Cohen-DeMarco.

After lots of research and working with the franchise consultancy, Gale and her husband Peter began to clarify their interests, professional strengths and goals. They identified three possible franchise opportunities. One was Sport Clips Haircuts, which focuses on men and boys’ haircuts in a sports-themed environment. “After more research into Sport Clips, we were comfortable with its business model and potential for us, challenging as this new venture would be.”

“Peter and I also complement each other’s strengths. He understands the financial side of businesses, and I am experienced in operations, and sales and marketing.”

Started with 3 Locations  – Growing & Learning

“We chose to start with 3 licenses which gave us the potential to open 3 stores.  When we looked at the financial impact of the Sport Clips business model, and spoke to existing owners, it was apparent that we needed 3 sites to be profitable enough for us.”

Gale and Peter’s new venture began in 2010 with lots of training and significant Sport Clips support. “We learned more about their local and national franchise policies, technical concerns, business, marketing, and real estate issues. We interviewed current franchise owners, former owners, and much more.”

“We had applicable skills and experience, we knew ‘best practices’ that were transferable to different businesses, and we accepted that we would be working long hours. We realized there was no such thing as a dumb question and could have gone on much longer asking more and more questions!”

Among the challenges in the hair stylist profession is the availability of licensed stylists who want to cut men’s hair. “We’re always in the hiring, referral and marketing mode, and there’s lots of competition.” To address this, Cohen-DeMarco’s marketing activities include Facebook, advertising, referrals from stylists and clientele, networking, membership and volunteering in local organizations.

Is Franchising for You?

Gale offers important advice as you consider franchising. “Peter’s financial experience has been critical, including his understanding of due diligence required by both franchisor and franchisee.”

Sport Clips gave them a list of current and former franchise owners who could explain the pros and cons of owning a franchise. “Over the past 7 years the business has continued to evolve. We currently face a national shortage of licensed stylists which has become the most limiting factor to growth that we now deal with. Even though we investigated the Sport Clips opportunity for several months, there was no way we could have seen this issue developing. Ultimately, you make the best decision you can with the information you have at hand, and then you dive in and work your heart out!”

“Being financially capable is very important, because it took us three years for our franchises to become profitable.  It’s an expensive learning process, but our success has been rewarding.” Today, the Cohen-DeMarco’s own 6 locations and plan to open 2 more.

To succeed in franchising, Gale offers tips and insights:

  • Lots of research is necessary before making a decision.
  • Being self-directed is important.
  • You should understand finances and requirements in franchising.
  • Do you have good relationships with other people?
  • Would you like being in a store-front business?
  • Do you have lots of time, which is required?
  • Networking in your community is important.
  • Marketing and a positive feedback is critical and ongoing.

And, Gale adds, remember this:

  • People – clients, staff and others – are your most important resource.
  • Don’t just think about money. How can you be the best and contribute to your community? Reciprocity becomes profitability.

Gale Cohen-DeMarco,