Archive for the ‘First Person PR — Yours’ Category

Holidays…It’s Time to Job Hunt!

Tuesday, November 6th, 2018

You may want to relax and enjoy the holidays, but November through January are considered optimal job hunting months. You’re networking at holiday events, your boss may be more relaxed and open to “promotional” conversations, and many companies are trying to fill positions during this time.

If, while focusing on the holidays, you wouldn’t mind fine-tuning and improving your job hunting strategies and skills, then you might be interested in a few resources.

Top 11 Reasons to Job Search During the Holidays: 
https://www.thebalancecareers.com/top-reasons-to-job-search-during-the-holidays-2062214

10 Tips to Job Hunt Successfully During the Holidays: 
https://www.forbes.com/sites/nextavenue/2015/12/03/10-tips-to-job-hunt-successfully-during-the-holidays/#660818fe672d

Happy Holidays!

Blogging for Business

Monday, October 22nd, 2018

Millions – yes, millions – of bloggers cover a variety of subjects and interests. Here are just a few of those that could help you make the decision.

 

4 Reasons Why Blogging Is Important for Your Business

https://blog.wishpond.com/post/47804902390/4-reasons-why-blogging-is-important-for-your-business

The Importance of Blogging

https://www.firstpagemarketing.com/blog/the-importance-of-blogging/

9 Reasons Why a Blog is Important for Your Career and Life

https://www.jeffbullas.com/sponsored/9-reasons-why-a-blog-is-important-career-life/

5 Reasons Why Your Website’s Blog Is Important for SEO

https://netvantagemarketing.com/blog/5-reasons-websites-blog-important-seo/

How to Write SEO Friendly Blog Posts –

My Step By Step Process (Alex Chris)

https://www.reliablesoft.net/seo-friendly-blog-posts/

This Is Exactly What Your First Blog Post Should Be About

https://www.shoutmeloud.com/write-first-blog-post.html

History of Blogging — Wikipedia

https://en.wikipedia.org/wiki/History_of_blogging

 

For some inspiration, you might want to Google “First Blog Post of Famous Bloggers.”  While you’re Googling, you will learn: how many bloggers there are; how many make money; how many make a living (megabucks at times); and, much more. Then you will understand if and why you want to blog?!

How to Network

Monday, October 8th, 2018

Business networking has been with us forever. While the venues and opportunities grow and change, we learn more about ourselves and how to develop mutually rewarding relationships. Contacts can emerge through referrals and introductions whether face-to-face or via phone, email, social media, or networking websites.

Here are resources that can offer rewarding results. Let’s start with some How To’s:

How to Network Like A Pro – Forbes  

https://www.forbes.com/sites/forbesagencycouncil/2018/05/…/how-to-network-like-a-pr

How to Network Like You Really Mean It

Inc. Magazine, by Minda Zetlin

https://www.inc.com/minda-zetlin/8-things-power-networkers-do-make-connections.html

How to Network When You Don’t Like Networking

https://fairygodboss.com/articles/how-to-network-when-you-hate-networking

How to Network

Lots of information from YouTube networkers

https://www.youtube.com/watch?v=sfNN3b1dofQ

And, more resources:

10 Tips for Successful Business Networking

http://www.businessknowhow.com/tips/networking.htm

5 Things You MUST Do During Networking Events

http://www.workitdaily.com/networking-events-things-must-do/

12 Things Not To Do When Networking

http://www.careertoolbelt.com/12-things-not-to-do-when-networking/

Lots of books discuss the business networking process. One of them is Guerilla Marketing in 30 Days, 3rd Edition, by Jay Conrad Levinson and Al Lautenslager. Among their many suggestions is to develop networking goals. For example:

  • Meet 10 new people.
  • Receive eight business cards.
  • Note something of interest on each card.
  • Write a follow-up note to five of these people (or all).
  • Call and set up an appointment after writing to three contacts.
  • Continue the relationship with two of these.

The book also offers encouraging “Ongoing Networking Tips and Techniques” and  “Action Steps.”

Here’s to your networking success.

Do you know the secrets to rewarding phone conversations?

Monday, September 17th, 2018

“How many of your business conversations happen on the phone? For many people, it’s most of them. In fact, some of us spend more time talking to people we can’t see than we do in face-to-face interaction.  Your body language shapes what they hear and that shapes how they feel about you,” notes Catherine Johns, speaker, author and former radio personality.
https://catherinejohns.com/

“When people hear your voice, even if they can’t see you, they’re forming impressions of you. It helps to understand the secrets of compelling conversations with unseen others,” adds Johns.

Here are her suggestions.

  • Stand up. Your voice will have a lot more energy in it if you stand while you speak. Even if you do most of your work seated, you’ll project more strength when you stand up for that important phone call.
  • But if you sit, sit up straight. Keep both feet firmly planted on the floor, your bottom squarely in the chair, your spine erect and your shoulders back and down. No hunching over the desk. Sitting like this, you’ll be grounded and your voice will be stronger and more resonant.
  • A headset helps. Holding the phone to your ear makes your arm tired, and a lot of us press our ear to the phone and strain our necks in the process. A speaker phone solves those problems, but the sound is thin and hollow. Use a headset instead. Even the earbuds that have a mic on the cord with give you freedom to move with decent audio quality.
  • Speak from your core. The energy should come from the power center below your navel, not from your throat or your head. With the phone or a mic close to your mouth, there’s no need for big volume. Don’t shout. While you want energy in your voice, you’ll get it from being grounded and relaxing your body.
  • Energize your voice by moving your body.  Use gestures just as you would if you were right there in the room with the person. Your conversational partner can’t see your hands moving, but the gestures animate your voice and they will hear the difference. When you gesture to emphasize a point, for instance, you’ll soundmore emphatic too.
  • And don’t forget your face. Facial expressions reflect your inner state and people can sense your mood even when they can’t see your face. So, don’t pick up the phone with a frown unless you’re about to let someone have it, for good reason. Some people find it helps to have a mirror near their desk – looking at yourself is a reminder to smile.
  • Or theirs. Talking to someone you don’t know? Let’s say you’re making a sales call. Or, it’s the phone screening that precedes an in-person job interview. When the stakes are high, it’s easy to freeze up so you sound stiff and unnatural.  As you prepare for your call, pull up the person’s picture on LinkedIn or the company website. It will give you something to focus on and help you sound as if you’re talking to an actual human.

If you do know the person, visualize them as you place the call. Just make a mental picture – there she is, sitting in her office, seeing your name on Caller I.D. and smiling as she reaches for the phone. See how that sets you up for a warmer conversation?

  • Speak a bit more slowly than you ordinarily do. Enunciate. Remember that visual cues are missing. All they have to go on is your words and the tone of your voice. To make sure they understand everything you say, you may need a slower pace than you would in a face-to-face conversation. This is especially true if one of you is not a native speaker of English, of if you’re covering complex—or controversial –content.
  • Pause to project confidence. A moment of silence enhances understanding and gives your listener a chance to absorb what you’re saying. The pause is also a powerful signal that you’re comfortable and confident. You’re not rushing, you’re not apologizing for taking up their time, and you’re not desperate for this conversation to be over.

 This is especially important when you are desperate for it to be over!

You may have had an experience where you didn’t know how to finish so you just kept talking and eventually it became awkward. It’s better to put a period on it and settle into the silence. Let the other person be the next to speak.

  • Listen more than you talk. You’re brilliant, of course. You have important information to impart and deep insights to share. They’ll be more impressed with all of it if they hear as much of themselves as they hear from you.

On the phone, we can’t see someone’s eyes glaze over. We may not be aware that they’ve tuned out and started checking their email. The way to head that off is to say what you have to say—once. Say it well. Then zip it. And listen.

If you follow Catherine’s suggestions, you’ll have more rewarding phone conversations. And you may be surprised at the opportunities they create.

Ready for Your Interview?

Wednesday, September 5th, 2018

All of us are familiar with interviews, whether as the interviewee or interviewer. We might be job hunting and the interview is critical. Or, in researching a subject for an article or book, we have to interview an expert in the field. Or, a media reporter wants to interview you.

Whatever our goal and perspective, we should be prepared for the interview so we know we did our best.

Here are some interesting and helpful resources that will keep us on top of the interview.

If you want even more insights about interviewing for a job, check out Guerrilla Marketing for Job Hunters 3.0, Chapter 12, “Hand-to-Hand Combat, Winning the Face-to-Face Interview.” The book was published by John Wiley & Sons, Inc. Authors are Jay Conrad Levinson and David E. Perry.

Interviews offer new perspectives, information and opportunities we might not have considered. You never know?!!!!

 

Want to Change Your Life? Use the Power of Small Groups!

Wednesday, August 15th, 2018

Whatever your age, are you wondering about the next phase of your life? If so, do you wish you had a concrete, practical plan of action and solid support to help you change, maybe even re-invent yourself?

“It may be time to join an existing small group or form a new one yourself,” says Sue Baugh, a veteran small-group leader. “Ideally, your group should be limited to six to eight people to allow everyone time to share. Have a clear focus for the group—such as exploring next steps for your life, taking chances in a new direction, discovering what new ideas and abilities are emerging in you. Then gather like-minded people to share the journey. Besides bringing their experience and expertise to the group, members can also ask questions and offer insights that would never occur to you. Often we can’t see how we might be stopping ourselves–but others can.”

Group Support. Baugh recommends that small groups meet in person and keep a regular schedule—once a month, twice a month, whatever members feel they need. “I’ve found there’s a greater benefit in meeting face to face than in meeting online or over the phone. Being together physically sends the message that you’ve taken the time and trouble to show up for each other. And once you’re together, there’s a kind of spirit and electricity in face-to-face groups that’s missing otherwise.”

Baugh says that small groups often benefit members in ways that go beyond their original purpose. “For instance, author Lynn McTaggart in her book, The Power of Eight, organized small groups to focus healing energy on others. To their surprise, the members found that over time, they were experiencing healing as well! You can’t underestimate the power of a focused group to change the lives of its members.”

To help groups succeed in their goals, Baugh offers the following practical advice.

Guidelines for Successful Groups.

  • Set a clear intention for the group. What would you like to accomplish? Your intention may change over time, but start with a clear focus.
  • Listen carefully to each other. Ask good questions to clarify issues. Active, empathetic listening is a powerful tool in small groups.
  • Be honest and constructive when you give feedback to others. Have faith in them until they have faith in themselves.
  • Be open to moving past your comfort zone. Maybe it’s time to take the limits off your creative self. The group is there to help and support you.
  • Collaborate as a group to find solutions or actions for problems members raise.
  • Celebrate small as well as major successes. Small steps are critical for change.
  • End each meeting with some type of “homework”—a question, a task, a goal—to be completed by the next meeting. This helps build group momentum and keeps the creative juices flowing.

 Finally, Bring Your Commitment. “This is a major factor in a group’s success,” Baugh says. “Commit yourself 100 percent to the group for the time you have agreed to meet. And keep meeting at the appointed time even if only two of you can make it. You are holding the space for other group members. The more you commit to this process, the more creative power it has.”

Gift of Group Experience. A dedicated, focused small group can help you gain a new understanding of who you really are and what you have to offer, no matter what phase of life you are in. As Baugh affirms, “If you feel it’s time to make a real change in your life, I highly recommend you explore the power and rewards of a small group to help you do it.”

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Sue Baugh, email: sue.baughws@gmail.com

Will you retire from work when you’re 65 or 95?

Tuesday, July 24th, 2018

Some people retire when they’re 65 or 70. Others are not the retiring type and still work in their 90s. Others go back to work after retiring. Or, you might want to volunteer. Your decision will probably depend on your financial resources, your personality, your interests and how rewarding your lifestyle is.

Here are some helpful resources as you consider the next chapter in your life.

Consider your possibilities to see what “works” for you?!

Market Yourself for a New Job – Starting this Summer

Thursday, July 5th, 2018

Yes, you can enjoy summer while job hunting.  Many employers look for and hire new, permanent employees during the summer. If you’re interested and look forward to interviews, these resources will help.

Start Here:

Advantages to Job Searching in Summer

http://www.prepary.com/job-searching-in-summer/

4 Reasons Summer is Actually the Best Time to Job Search

https://www.themuse.com/advice/4-reasons-summers-actually-the-best-time-to-job-search

Books for you all year long:

  • Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today. By Jay Conrad Levinson and David E. Perry
  • Use Your Head To Get Your Foot In The Door – Job Search Secrets No One Else Will Tell You. By Harvey Mackay
  • Cracking The Hidden Job Market – How To Find Opportunity In Any Economy. By Donald Asher
  • The 6 Reasons You’ll Get the Job – What Employers Look for Whether They Know It or Not. By Debra Angel MacDougall and Elisabeth Harney Sanders-Park

Best wishes, and stay cool. There’s a new job for you!

 

How to Set and Achieve Goals

Monday, June 18th, 2018

Setting goals gives some of us a sense of direction and accomplishment now or for the future.  Other people may prefer spontaneous decisions – their own, someone else’s suggestions, or unexpected opportunities.

One approach to achieving goals is SMART:  “First consider what you want to achieve, and then commit to it. Set SMART (Specific, Measurable, Attainable, Relevant and Time-bound) goals that motivate you and write them down to make them feel tangible. Then plan the steps you must take to realize your goal, and cross off each one as you work through them.”

On the other hand you will know when something triggers a spontaneous decision and unexpected goal.  Here are just a few of the many resources that can help you discover and pursue your possibilities and new directions.

 

Time to “Brand” a New You?!

Tuesday, May 29th, 2018

Is it time to create a brand for yourself or to reconsider your current one?

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectation of others. A brand is what we (consumers, employers, colleagues, friends and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust, and here are a few that offer insights and advice as you consider your approaches.

By Marla Tabaka, Inc. magazine

By Jayson DeMers, Inc. Magazine

  • Branding Yourself: 6 Tips for Professional Success, By Robert Half

https://www.roberthalf.com/blog/salaries-and-skills/branding-yourself-6-tips-for-professional-success