You can build your business, establish your expertise and increase awareness through speaking engagements. Informal exchanges, discussions with business groups or colleagues, or presentations that will be announced and publicized –- consider the opportunities to speak for success.
While “public speaking turns up as the number-one fear of adults – more prevalent than fear of snakes, the tax authority or death …many of those who have mastered public speaking and comfort in front of an audience consider it worth the effort” for increasing awareness, credibility…and income.
In 6 Steps to Free Publicity, author Marcia Yudkin discusses “Speaking, for Free or Fee.” Marcia explains how speaking leads to media publicity, builds on itself for more speaking engagements, is more effective at selling books, for example, than radio or TV interviews, and offers multiplier effects beyond the number of people attending your presentation.
Marcia starts by explaining how “speaking produces media results”:
- Increasing awareness could start with a brochure or catalog. If you teach an adult education course at a school, community center, public library, or other organization’s speaker series, you will be included in its promotional materials that could lead to inquiries for your services, class or workshop.
- Journalists may attend your talk. Whether you invited a journalist to attend or the reporter saw it publicized, an article can lead to increased attendance or use of your services.
- Reporters or producers might also call after seeing notice of your talk. Build on the media interest, and follow up with a news release to the media prior to your presentation and build on your previous publicity.
- Initiate your own pre-event publicity, even if an organization is promoting it. Send a release or letter to media contacts, submit a calendar/event listing, and, of course, share it on your social media.
- Remember post-event publicity.
- Include resulting articles, radio or TV interviews in your media kit.
Marcia offers more tips for publicizing your presentation – self-sponsored or sponsored by an organization – whether it’s open to the public, an in-house talk, teleseminar, or webinar. She also offers approaches for “keeping audiences awake and involved.”
As you gain speaking experience and receive feedback, consider how your presentation can become an article, book or online site, which media to contact as an “expert source,” the possibility of writing a column, and new services, products and opportunities that could increase your income.
Is it time to speak for success?!