Public Relations Trends in 2018

January 1st, 2018

It’s January, the first month of the year when we often explore new professional opportunities. If you work in public relations you might be developing a PR plan for a client or yourself and would welcome more information.

Check these links for PR possibilities that you might not have considered.

► 20 Insightful PR and Marketing Predictions for 2018

https://www.swordandthescript.com/2017/12/pr-marketing-predictions-2018/

► 10 Bold PR and Marketing Predictions for the Year 2020

https://www.inc.com/steve-cody/10-pr-marketing-tips-for-the-year-2020.html

► 4 Key PR Trends to Watch in 2018

http://www.prnewsonline.com/prnewsblog/4-key-pr-trends-to-watch-in-2018/

► The most important media and PR trends for 2018

https://business.twitter.com/en/blog/most-important-media-PR-trends-2018.html

►Public Relations Today

https://www.publicrelationstoday.com/2018/trends/

► Ask the Experts: Predictions on the Top 10 Marketing Trends for 2018

https://www.brandwatch.com/blog/marketing-trends-for-2018/

Happy New Year.

 

Ready for a career change? Or, are you a new graduate or student looking for career options?

December 12th, 2017

“A person may have outgrown or be unhappy in his or her current job but doesn’t know how to find a rewarding new position. On the other hand, a student or new graduate may not understand his or her strengths, or potential opportunities and how to proceed,” notes Marilyn Fettner, President of Fettner Career and Life Counseling. www.fettnercounseling.com

When she first meets with a client, Fettner explains, “We discuss his/her goals and expectations. For example, an experienced person might ask ‘how do I deal with my manager or colleagues’ or ‘how can I qualify for another job or be considered for a promotion.’ From another perspective, a college student or new graduate may want help identifying and focusing on appropriate career possibilities.”

Career Change

There are several reasons people would want a career change. Fettner explains, “For example, a person may have outgrown his or her current job, may not be engaged in the work, or may be stuck in a rut and frustrated. As career counselors, we explore clients’ key interests, personality style, personal values, natural abilities, favorite skills, work-life balance, and workplace environment needs. We also discuss practical factors, such as, their desired commuting time, and budget, compensation, and benefits’ considerations.”

Marilyn Fettner is certified in several counseling areas and helps clients through understanding and applying the results of career tests, assessments, and exercises. Fettner guides clients to explore careers that correspond to their dreams, and then coaches them in developing a practical marketing and job-search plan. “I work with clients to help them identify targeted employers, develop resumes and LinkedIn profiles, explore networking opportunities, conduct interview practice, and get organized to land a new job.”

High School or College Graduates

“When you choose a major, you can benefit from clarification regarding the reality of daily work in careers related to your selected major,” Fettner notes. “Information interviews and job shadowing are very important to help people understand the reality of working in a particular job, and deciding whether or not it’s a good fit for them. I help students and new graduates in the process of finding organizations in relevant fields and reaching out to schedule informational interviews,” says Fettner.

Fettner suggests an important resource to explore careers and clarify career focus: “O*net Online (onetonline.org) is a database for occupations, and includes information such as earnings, projected hiring, and most everything you would want to know about an occupation. Its database describes almost 1,000 occupations covering the U.S. economy. It offers occupation-specific descriptions, and includes groups of similar occupations, along with the skills, tools and software that are needed in the occupations. The O*net Online database also includes information to help people find occupation-related training and jobs. “You’ll learn more about salaries, hiring projections, job growth, and advanced degrees you might need for a career,” says Fettner.

Fettner also helps graduates, as well as career changers, identify professional associations that focus on different industries and professions to help them gain knowledge about careers of interest and make strategic networking contacts.  Additionally, she works with clients on resumes, interviewing practice, as well as challenges they may face in new professional careers.

I feel passionately about helping you achieve satisfaction in your professional and personal life.  With experience in career counseling including assessments, resume writing, executive coaching, and job search, I also bring expertise in life coaching/counseling to help you navigate challenges in both your personal and working life. I offer compassion and empathy, as well as actionable strategies to help you make meaningful positive change. 

 

Holidays…Time to Job Hunt?!

November 20th, 2017

You probably want to relax and enjoy the holidays, but November through January are considered optimal job hunting months. You’re networking at holiday events, your boss may be more relaxed and open to “promotional” conversations, and many companies are trying to fill positions during this time.

If, while focusing on the holidays, you wouldn’t mind fine-tuning and improving your job hunting strategies and skills, then you might want to read Guerrilla Marketing for Job Hunters 3.0 – How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today. The book is co-authored by Jay Conrad Levinson and David E. Perry.

The book introduces you to the “secrets of getting hired.”

“The #1 Secret to Getting Hired. Create an awesome plan – clear and detailed in every way – and follow it.”

“The #2 Secret to Getting Hired.” Levinson and Perry suggest you show an employer that you are worth much more to them (value) than you cost (salary and benefits). As a Guerrilla job hunter you are going to learn how to package and promote yourself as a blue-chip stock – to appear like money in the bank to an employer,” an achievable goal with a Guerrilla Plan.

Guerrilla Marketing for Job Hunters, 3.0 explains how to:

  • Build your personal brand and make employers call you.
  • Develop a productive attitude and avoid typical job hunter mistakes.
  • Build a strategy that helps you crack the hidden job market.
  • Develop a competitive edge through research.
  • Create cover letters and resumes that will be read, not tossed.
  • Discover networking that works.
  • Learn how to really use LinkedIn, social media and social networking.
  • Break through and meet the people you want to meet.
  • Learn from ordinary people whose plans resulted in extraordinary results.
  • Understand what to do and say before, during and after an interview.
  • Negotiate with confidence.

You will find even more how-to’s, as well as invaluable resources that you can use now or as New Year’s resolutions.

Happy Holidays!

Celebrate Our 98th Veterans Day

November 9th, 2017

This year we will celebrate the 98th Veterans Day. Let’s take a moment to remember our Veterans, both male and female, and thank them for their continuing sacrifices and service so that we can live our lives in freedom.

Veterans Day marks the anniversary of the signing of the Armistice in a railway car in a forest (Compiegne) north of Paris in 1918 which ended the First World War. The armistice was signed and took effect at the 11th Hour of the 11th Day of the 11th Month in the year 1918 ending what was termed “The Great War.” Initially proclaimed on Nov. 11, 1919 by President Woodrow Wilson as “Armistice Day” and also “Remembrance Day,” the date of November 11th was set in the United States to commemorate the armistice signed between the Allies of World War I and Germany for the cessation of hostilities. In 1954, a bill was passed through Congress designating November 11th as “Veterans Day” to honor all Veterans and was signed into law by President Dwight Eisenhower.

The traditional pause for a minute’s silence at the eleventh hour of the eleventh day of the eleventh month is to commemorate the signing of the armistice.

Sometimes we forget about the role that women played in the Second World War. They stepped up and were able to make a significant contribution to the war effort both at home and in the military. These American women showed courage in helping the fighting men, sharing in the disappointments of the soldiers, celebrating their successes and finally, the complete victory. They responded to the challenge and achieved their mission. They also served. With fewer and fewer of these female veterans still alive, this is a story that has its place in the history of women in the military.

Here are reflections and observations of one female veteran, my mother, Mollie Weinstein Schaffer, who served during World War ll. You can read all about her service in our book, “Mollie’s War: The Letters of a World War II WAC in Europe” and see more information at our website: www.mollieswar.com.

Letter from Mollie from her service in London

This letter is from her service in London, England and sets the tone for the book. It is now after D-Day (June 6, 1944) and the Allies have made great strides into occupied France. In retaliation, Hitler’s scientists have developed unmanned fantastic flying machines called buzz bombs or doodlebugs that were launched by the Germans from somewhere in France with just enough fuel to reach London and then randomly crash land somewhere in the city. London is constantly under attack. My mother felt that the people back home have no idea of what it is like in Europe. Here is the letter that she wrote home after Winston Churchill’s speech telling the world of the German attacks by the buzz bombs.

PFC Mollie Weinstein, A611550
Office of the Chief Surgeon
HQ ETOUSA
APO 887, ℅PM
NY, NY
26 July 1944
London, England

Dear Beck,

By the way, I wasn’t going to write to say I was in London (that is where I am stationed) because I knew you would all worry—and if you promise not to say anything to Mom and Pop, I will reveal a few interesting items. Restrictions on the Doodlebug situation as far as our mail is concerned have been lifted somewhat since Churchill’s speech. In fact, I could have written a few weeks ago about it but held off. But now I have gotten to a point where I feel a lot of those people back home, who sit back complacently, ought to know that there is a real war going on, and Beck, I see it every day. The air raid sirens are a frequent sound to us during the day as well as the night. And, it means the real thing over here—those damn buzz bombs come a floating round. They have been our unwelcome visitors both day and night since approximately one week after D-Day.

(You can read the full letter from London here by clicking here.)

Letter from Mollie from newly liberated Paris

Here are a few paragraphs from Mollie’s letter home.

Paris, France, 12 Nov.1944

Dear Beck,

…Must tell you about the Armistice Day Parade here in Paris. I still recall the ones we used to go to—you, Jackie & myself—but this was really the “cat’s meow.” It started about 6 AM—maybe not actually but there were gendarmes (or draculas as we call them with their all-enveloping capes) & G.I.’s, too, directing crowds that early, lining up the streets near the Arc de Triomphe, along with the great numbers of people who probably ran back to get sandwiches & hustled back to regain choice spots from where they would have an advantageous view of the celebration. And, Beck, I think the parading or celebrating was still going on this morning.

Florence (another WAC) & myself left the office at 10:30 AM & we made a “bee line” for Champs Elysees (one of the main streets in Paris that runs into the Arc de Triomphe). Honestly the people were packed like sardines (trite but true). Florence & I were standing on tip toes but couldn’t see very much. All of a sudden I felt my feet leave the ground & I had a most wonderful view of marching soldiers. I turned around as I felt myself being put gently back to earth—it was the captain! I thanked him & both Florence & I laughed. We walked farther on & we decided to stand back near the buildings away from the crowds along the streets. We did have a better view. We saw Churchill go by in a car but weren’t quite sure. However, when we heard the people shouting “Vive Churchill,” that confined it. Besides I had said to Florence “I know we have a long range view of the parade, but no one but Churchill’s cheeks are puffed out like that!”

The one minute’s silence at 11 AM brought to mind the folks back home—wonder when we’ll be coming home. I know, Beck, it won’t be too soon. …

(You can read the full letter from Paris by clicking here.)

Are You Ready to Interview Someone for Your Article or Book?

October 15th, 2017

Interviewing people when you’re writing an article or a book can be very rewarding for you and the person you interview…if you know how to do it.

Before you contact an expert or someone with significant experience in your subject, do as much research about the field and the interviewee as you can. Think of questions you will ask, knowing that you will have more as the interview progresses. The person you interview will also want to know that you’re professional, objective and trustworthy.

Here are a few of the many resources that explain the steps for effective and successful interviews.

Think of all the interviews you have read and appreciated. Knowing how to effectively interview someone for an article, book, case study, or report can lead to new perspectives and opportunities.

 

Networking – Rewarding When You Know What to Do and What Not to Do

September 27th, 2017

Business networking has been with us forever. While the venues and opportunities grow and change, we learn more about ourselves and how to develop mutually rewarding relationships. Contacts can emerge through referrals and introductions whether face-to-face at meetings and events, or via phone, email, social media, or networking websites.

Here are some resources that will help you achieve rewarding networking results.

10 Tips for Successful Business Networking

 https://www.businessknowhow.com/tips/networking.htm

5 Things You MUST Do During Networking Events

 https://www.workitdaily.com/networking-events-things-must-do/

12 Things Not To Do When Networking

 http://www.careertoolbelt.com/12-things-not-to-do-when-networking/

60+ Social Networking Sites You Need to Know About in 2017

https://makeawebsitehub.com/social-media-sites/

Many books discuss the business networking process. One of them is Guerrilla Marketing in 30 Days, 3rd Edition, by Jay Conrad Levinson and Al Lautenslager. Among their many resources and suggestions is to develop “Networking Goals.”

  • Meet 10 new people.
  • Receive eight business cards.
  • Note something of interest on each card.
  • Write a follow-up note to five of these people (or all).
  • Call and set up an appointment after writing to three contacts.
  • Continue the relationship with two of these.

“Notice that nowhere did I mention a goal for how many business cards to pass around. If you attend two networking events a month, you will add four or more people to your network with which you will have ongoing, continual relationships.”

The book also offers encouraging and helpful “Ongoing Networking Tips and Techniques” and “Action Steps.”

Here’s to your networking success.

Sally Chapralis

Time for a “Brand” New You?

September 11th, 2017

Your brand evolves over time, reflecting a personal and professional commitment to your goals, beliefs and the expectations of others. Your brand is what we (consumers, employers, colleagues, friends, and family) trust you for.

Each of us has a personal brand – characteristics and experience we offer. Many, many articles and books discuss personal branding and the importance of authenticity and trust. Here are some resources that offer insights and advice that will help you establish a successful brand.

► Your Personal Brand Needs a Growth Strategy, Entrepreneur Magazine

www.entrepreneur.com/article/242504

► Clients Want Authenticity – Your brand needs to reflect the real you

www.healyourgrid.com/clients-want-authenticity-your-brand-needs-to-reflect-the-real-you/

► How To: Build Your Personal Brand on YouTube

http://mashable.com/2009/11/04/youtube-personal-brand/#ZvFxBvFeK5qc

► 4 Examples of Brand Strategy Driving Organizational Success

http://www.setteradvertising.com/4-examples-of-brand-strategy-driving-organizational-success/

► Brand New You & 1st Person PR

www.sallychapralis.com/blog/?p=336

► Why is Branding Important?

https://strategynewmedia.com/why-is-branding-important/

Best wishes to you and your branding success!

Entrepreneurial Spirits from Youngsters to Seniors

August 28th, 2017

Entrepreneurs usually start their own businesses because they see opportunities and needs in the marketplace that trigger their interests. Or, they work for an organization that values their entrepreneurial savvy and contribution to company goals.

The entrepreneurial spirit can also apply to individuals facing the business of everyday life. They see alternatives, take initiative, make sound decisions, create new strategies or techniques, and assume the risk of innovation when exploring approaches to life’s challenges.

Meet some entrepreneurs who reflect all ages and stages of life experiences, from pre-school motivated kids with ideas, to baby boomers and older who thought they had retired but then took new directions.

►Ready to Become an Entrepreneur?

“What’s the Best Age to Launch a Start-Up? Founders Young and Old Tell Us”

http://venturebeat.com/2013/04/09/whats-the-best-age-to-launch-a-startup-founders-young-and-old-tell-us/

►Are You an Entrepreneurial Spirit?

“Spirit of the Entrepreneur – These 5 characteristics will take you far as you start your business”.

http://www.entrepreneur.com/article/190986

►Entrepreneurial Kids & Finance Prodigies

“10 Successful Kid Entrepreneurs under the Age of 13”

https://www.fastupfront.com/blog/entrepreneurs/10-successful-kid-entrepreneurs-age-13/

“9 Young Entrepreneurs Who Became Personal Finance Prodigies”

 http://quicken.intuit.com/support/help/fun-with-finances/9-young-entrepreneurs/INF16221.html;jsessionid=HmlFgPi4k6yDT+Y1eNVJlA**.p39-2

►Entrepreneurial Adults

“ Older Entrepreneurs find new niches and potential in start-ups”

http://usatoday30.usatoday.com/money/economy/story/2012-03-11/older-entrepreneurs/53483890/1

“The entrepreneurs over 70 taking the business world by storm”

https://www.theguardian.com/small-business-network/2015/dec/16/entrepreneurs-over-70-business-world-by-storm

 

Do you have an entrepreneurial spirit? Share your story and experience on First Person Public Relations!

 

Getting Ready to Negotiate with Others? Start by Negotiating with Yourself

August 4th, 2017

Whether we are negotiating with managers, parents, colleagues or friends to find a mutually rewarding agreement or relationship “…the biggest obstacle is actually ourselves – our natural tendency to react in ways that do not serve our true interests….But this obstacle can also become our biggest opportunity.”

In his book, Getting to Yes with Yourself and Other Worthy Opponents, author William Ury explains “that if we learn to understand ourselves first, we lay the groundwork for understanding and influencing others.”  http://www.williamury.com/

Ury introduces “Six Challenging Steps” that may at times seem like common sense…common sense that is uncommonly applied.” Ury’s experience includes 3 ½ decades of working as a mediator with people and organizations from all walks of life. The Six Challenging Steps offer specific, in-depth information on how to negotiate with yourself (“Inner Yes Method”) and how this approach will lead to rewarding outcomes for yourself and the “other side.” Here’s an introduction, and there’s a detailed chapter on each in his book.

“1. Put Yourself in Your Shoes — From Self-Judgement to Self-Understanding.  “Understand your worthiest opponent, yourself.  Don’t prematurely judge yourself. Listen to and explore your underlying needs, which will influence your negotiation strategy.

“2. Develop Your Inner BATNA — From Blame to Self-Responsibility.  “Almost all of us find it difficult not to blame others with whom we come into conflict. The challenge is to do the opposite and to take responsibility for your life and relationships. More specifically, it is to develop your inner BATNA (Best Alternative To a Negotiated Agreement), to make a commitment to yourself to take care of your needs independently of what the other does or does not do.”

“3. Reframe Your Picture — From Unfriendly to Friendly.  “The challenge is to change how you see your life, creating your own independent and sufficient source of contentment. It is to see life as being on your side even when it seems unfriendly.”

“4. Stay in the Zone — From Resistance to Acceptance.  “The challenge is to stay in the present moment, the only place where you have the power to experience true satisfaction as well as to change the situation for the better.”

“5. Respect Them Even If — From Exclusion to Inclusion.  “It is tempting to meet rejection with rejection, personal attack with personal attack, exclusion with exclusion. The challenge is to surprise others with respect and inclusion even if they are difficult.”

“6. Give and Receive — From Win-Lose to Win-Win-Win. It is all too easy, especially when resources seem scarce, to fall into the win-lose trap and to focus on meeting only your needs. The final challenge is to change the game to a win-win approach by giving first instead of taking.”

Ury also discusses The Three Wins: A Win Within, A Win With Others, and A Win for the Whole. “As I have personally experienced,” Ury says, “getting to yes with yourself is not just the most challenging, but the most rewarding negotiation of all.”

 

 

Have You Considered Buying a Franchise? Learn More from Owners of a Top-rated National Franchise

July 17th, 2017

“My husband and I were in our mid-60s and retiring from corporate America when we considered opening a business together. Friends suggested that we go into franchising and offered resources that could help us decide if franchising would work for us,” explains Gale Cohen-DeMarco.

After lots of research and working with the franchise consultancy FranNet.com, Gale and her husband Peter began to clarify their interests, professional strengths and goals. They identified three possible franchise opportunities. One was Sport Clips Haircuts, which focuses on men and boys’ haircuts in a sports-themed environment. “After more research into Sport Clips, we were comfortable with its business model and potential for us, challenging as this new venture would be.”

“Peter and I also complement each other’s strengths. He understands the financial side of businesses, and I am experienced in operations, and sales and marketing.”

Started with 3 Locations  – Growing & Learning

“We chose to start with 3 licenses which gave us the potential to open 3 stores.  When we looked at the financial impact of the Sport Clips business model, and spoke to existing owners, it was apparent that we needed 3 sites to be profitable enough for us.”

Gale and Peter’s new venture began in 2010 with lots of training and significant Sport Clips support. “We learned more about their local and national franchise policies, technical concerns, business, marketing, and real estate issues. We interviewed current franchise owners, former owners, and much more.”

“We had applicable skills and experience, we knew ‘best practices’ that were transferable to different businesses, and we accepted that we would be working long hours. We realized there was no such thing as a dumb question and could have gone on much longer asking more and more questions!”

Among the challenges in the hair stylist profession is the availability of licensed stylists who want to cut men’s hair. “We’re always in the hiring, referral and marketing mode, and there’s lots of competition.” To address this, Cohen-DeMarco’s marketing activities include Facebook, advertising, referrals from stylists and clientele, networking, membership and volunteering in local organizations.

Is Franchising for You?

Gale offers important advice as you consider franchising. “Peter’s financial experience has been critical, including his understanding of due diligence required by both franchisor and franchisee.”

Sport Clips gave them a list of current and former franchise owners who could explain the pros and cons of owning a franchise. “Over the past 7 years the business has continued to evolve. We currently face a national shortage of licensed stylists which has become the most limiting factor to growth that we now deal with. Even though we investigated the Sport Clips opportunity for several months, there was no way we could have seen this issue developing. Ultimately, you make the best decision you can with the information you have at hand, and then you dive in and work your heart out!”

“Being financially capable is very important, because it took us three years for our franchises to become profitable.  It’s an expensive learning process, but our success has been rewarding.” Today, the Cohen-DeMarco’s own 6 locations and plan to open 2 more.

To succeed in franchising, Gale offers tips and insights:

  • Lots of research is necessary before making a decision.
  • Being self-directed is important.
  • You should understand finances and requirements in franchising.
  • Do you have good relationships with other people?
  • Would you like being in a store-front business?
  • Do you have lots of time, which is required?
  • Networking in your community is important.
  • Marketing and a positive feedback is critical and ongoing.

And, Gale adds, remember this:

  • People – clients, staff and others – are your most important resource.
  • Don’t just think about money. How can you be the best and contribute to your community? Reciprocity becomes profitability.

Gale Cohen-DeMarco, gcdemarco1@comcast.net