Although the Internet has changed the world and the countless ways we can communicate, copyright laws have not really changed. You may be a creator whose work has been altered or reproduced without your permission (“copyright infringement”). Or, if you would like to share small portions of someone else’s creation, you may not understand when you can (“fair use”).
“While copyright laws have basically remained the same, the challenge is trying to enforce the laws. Fortunately, the Internet offers us many services and resources that protect and inform us,” explains Andrew L. Goldstein, Attorney at Law, Freeborn & Peters, LLP. firstname.lastname@example.org
Here are a few of the many issues we should be aware of.
Photography. “For example, you can register photos with a photographic copy infringement service such as Pixsy, an automated copyright infringement software. Pixsy searches the Internet for your photos that have been used without permission. Large stock photo houses also provide copyright infringement services. It finds videos, images and photos that are available to use.
Social Media and Photos. Whether posting a photo or video on Instagram, Twitter, YouTube or other social media, it helps if you protect it with a copyright symbol. If it’s a photo it might help if you post low resolution images. Instagram, for example, encourages you to protect your copyright to avoid infringement.
E-books. “E-book copyright issues are similar to classic copyright infringement issues. For example, if you are writing, producing or reading an E-book, Kindle books do have copyright protection.
News Aggregation and Deep Linking.
“Gotcha” Responds to Misleading Consumers. The Federal Trade Commission has responded to misleading marketing of products or services. Whether you’re a blogger, Internet marketer, or promote via other media, full disclosure is required. Full disclosure requirements and guidelines include endorsements and testimonials that have been paid for. And, if it applies, disclosure includes “native advertising” that is presented as objective editorial content. The first case that the FTC brought under its revised Endorsement and Testimonial Guidelines was against a video game company and its PR agency. The agency posted positive reviews of its client’s games under various account names. Because the posts did not disclose the poster’s relationship to the video game company, both the video game company and the PR agency were held to have violated the FTC’s guidelines. In another case, the FTC recently investigated the Ann Taylor company when bloggers failed to disclose that they received gifts from Ann Taylor. However, because Ann Taylor had a policy in place requiring bloggers to disclose any consideration provided by the company and it cooperated with the FTC’s investigation, the FTC did not bring an enforcement action against Ann Taylor.
Copyright protection does apply in today’s times, and you will find more information in a previous discussion with Andrew L. Goldstein at “Whose Words Are They: Quotes, Copyrights & Testimonials,” http://sallychapralis.com/blog/?p=712