Presentations and Interviews — Actor’s Advice: Memorize and Rehearse

December 13th, 2016

If you are giving a presentation or getting ready for an interview, and want it to be a mutually rewarding experience, consider actor Jim McCance’s advice. “Actors have to memorize their parts and rehearse with other actors for a performance, which is also similar to public speaking and customer service.”

Jim’s more than 40 years as an actor and voice-over pro includes his current commitment as an understudy for the title role in King Charles III at the Chicago Shakespeare Theater. “We have to memorize all of the lines. It’s challenging and engaging.”

Presentation

Your first step in a presentation is to make an outline of what you want to say and what the audience would appreciate. Discuss it with the program director. Does it respond to participant expectations?  Try to engage them with a story or experience.

“Even though you will have a written presentation that you can refer to, memorize it and, if possible, rehearse it with colleagues or friends to help you stay on track during the actual event…especially important if something unexpected should occur…as it can in a theater performance,” Jim McCance notes.

Interview for job

Whether your interview is for an internship, temporary or permanent position, do your research about the organization so you’re knowledgeable about its activities, customers and goals and can respond or ask questions during the interview.

Then, Jim adds, “memorize small portions of the interview, and prepare your points. If you and the interviewer get sidetracked, take the conversation back to the focus. Always be ready with a story that reflects your experience.” You might also rehearse an interview with a friend or relative who can act like a prospective employer.

An interview and an actor’s audition are similar. Be clear about what you want to accomplish, enjoy it, and learn from the experience.

Jim can be reached through the Stewart Talent Agency at 312-943-3131.

Your First Person Public Relations

November 15th, 2016

For various reasons, every so often most of us re-evaluate our lifestyles and explore possibilities that might exist and offer new opportunities in our lives. In our explorations, we may discover a new road and our next chapter, or we may confirm that we’re doing exactly what’s right for us.

Here are a few personal and professional suggestions that offer insights that could help you with your First Person Public Relations goals.

►When Strangers Meet, book by author Kio Stark

http://www.citylab.com/navigator/2016/09/the-case-for-talking-to-strangers/499376/

►“Ink Factory graphic artist shows that doodling can be your career,” Blue Sky, Chicago Tribune

http://www.chicagotribune.com/bluesky/originals/ct-ink-factory-inside-job-bsi-20161031-story.html

►“To Be a Lot Happier, Stop Doing as Many of These 11 Things as You Possibly Can,” by Jeff Haden, Contributing Editor, Inc. Magazine.

http://www.inc.com/jeff-haden/to-be-a-lot-happier-stop-doing-as-many-of-these-11-things-as-you-possibly-can.html

►“Dream Job or Sweatshop? 12 Things to Look for When You Interview,” by Jessica Stiillman, contributor to  Inc.. Magazine

http://www.inc.com/jessica-stillman/dream-job-or-sweatshop-12-things-to-look-for-when-you-interview.html

We would appreciate your suggestions and comments.

 

Millennials & Marketing

October 11th, 2016

As we know Millennials are introducing us – Baby Boomers and Gen X – to new opportunities, ideas and approaches. Marketing is one example.

Marketing to Millennials – You’d Better Learn to Keep up

https://www.allbusiness.com/marketing-to-millennials-youd-better-learn-to-keep-up-16697426-1.html

Keeping Up with the Millennials

http://www.huffingtonpost.com/linda-lightman/keeping-up-with-the-mille_b_8431768.html

10 Brands that got Millennium Marketing Right

https://www.searchenginejournal.com/trillion-dollar-demographic-10-brands-got-millennial-marketing-right/135969/

How Millennials Are Changing the Way Companies Build Brands

http://www.forbes.com/sites/under30network/2016/05/16/how-millennials-are-changing-the-way-companies-build-brands/#3dcdfb333b4a

5 Ways Successful Brands Win with Millennials on Social Media

http://www.forbes.com/sites/laurenfriedman/2016/01/26/5-ways-successful-brands-win-with-millennials-on-social-media/#3109212a1ae0

Retail for the Generations: How to Market to Baby Boomers, Gen X and the Millennials

http://www.datamentors.com/blog/retail-generations-how-market-baby-boomers-gen-x-and-millennials

These findings about how millennials and baby boomers shop may surprise you

http://www.businessinsider.com/sc/how-millennials-and-baby-boomers-shop-2015-4

In a “Web World” News Releases Can Reach Consumers Directly

September 13th, 2016

In The New Rules of Marketing & PR, Revised & Updated 5th Edition, author David Meerman Scott explains “How to Use Social Media, Online Video, Blogs, News Releases & Viral Marketing to Reach Buyers Directly.”

While journalists, mainstream media and trade press “remain critically important…your audience is millions of people with Internet connections and access to search engines and RSS readers.”

However, of the online communication options, many people may not fully understand a news release’s  potential, and how to write them “direct-to-consumers.”

David Meerman Scott presents “The New Rules of News Releases.”

  • “Don’t send news releases just when big news is happening; find good reasons to send them all the time.”
  • “Instead of targeting a handful of journalists, create news releases that appeal directly to your buyers.”
  • “Write releases that are replete with the keyword-rich language used by your buyers.”
  • “Include offers that compel consumers to respond to your release in some way.”
  • “Place links in releases to deliver customers to landing pages on your website.”
  • “Link to related content on your site such as videos, blog posts, or e-books.”
  • “Optimize news release delivery for searching and browsing.”
  • “Point people to your news release from your social media sites like Twitter, Facebook, and LinkedIn.”
  • “Drive people into the sales process with news releases.”

For more complementary information in First Person Public Relations, read “Pitch Letters – Media Appreciates Targeted Information”: http://sallychapralis.com/blog/?p=902

 

Books for Business

August 16th, 2016

Here are just three of the many, many books and other print and online resources that offer incredible information and insights to help you grow your business.

Guerrilla Marketing In 30 Days, 3rd Edition, by Jay Conrad Levinson And Al Lautenslager. Published by Entrepreneurial Media, Inc., 2014.  This book gives you:

  • “Disciplined 30-Day Plan: One Action/Day
  • “Bonus Days and Actions for Maintaining Momentum
  • “Proven Tactics Adapted to New Customer Demands, Markets, and Technologies.”

Workbooks and other resources are also available.

The  25  Best Books for Entrepreneurs

“If you have your sights set on building a massively successful company where you call the shots, you might want to start with the following books.” By Jenna Goudreau, Inc.Magazine, First appeared in Business Insider, http://www.inc.com/business-insider/best-books-for-entrepreneurs.html

The Secret Sauce to Freelance Writing on the Side, by Jodee Redmond, is a new eBook published by Freelance Writing Jobs (FWJ): www.freelancewritinggigs.com.  To learn more about The Secret Sauce and other resources: https://payhip.com/b/kR7i

If you want to suggest your favorite books for business, please do.

Business Cards still great for marketing

July 25th, 2016

To help you present a positive first impression, Bea Lipski, manager of Minuteman Press in Morton Grove, IL,  explains the do’s and don’ts of memorable card creation. In fact, a recipient of your card may ask for more to share with other connections.

“The front side of your business card should clearly state the name of your business and services, as well as your name and job title. Contact information must be easy to read: phone numbers (direct and cell), website and email.”

If there’s room on the front side, you could include your logo and/or a photo. The photo may be a sample of your work and not your real picture, unless you want it there.

While the back side of your card can remain blank for notes, some people also insert a QR code.

Card design should be engaging. Your font size should be a 10 or 12 point, but not less than 7 to 8 points, so that it’s easily read. You might consider professional help from your printing service or a graphic designer. While design is critical, it should enhance the information and not overwhelm it. Before final printing, approve a sample.

As you consider price, remember that the business card is often your first impression, so avoid paper and printing that looks too thin, cards that have rough edges and do not present a professional appearance. They may be cheaper, but they often look that way.

Once your cards are ready for prime time, consider how you will carry them. You should always have some with you even if you’re not formally networking. One convenient option is a card-carrying case that fits into a purse or pocket.

Business or personal cards have not been replaced by digital, online or email exchanges that may be convenient but are impersonal. Yes, while these options offer lots of venues and opportunities, exchanging cards in person is great for marketing and building your brand. Business or personal cards are also great first impressions that continue to prove themselves in marketing and engage recipients – who can copy your information to their mobile devices.

For more information, contact Bea Lipski at Minuteman Press:    minutemanpressmg@sbcglobal.net.

“Conversation cleanup – The way you communicate at work may be hurting you.”

June 21st, 2016

We may have some annoying communication habits “that are driving people crazy.” It’s probably time to address them. Author Kat Boogaard (Inc.) discusses “eight common faux pas” in her article, “Conversation cleanup.” Here’s a brief intro to each one, and you will find more information in the article itself at: http://digitaledition.chicagotribune.com/tribune/article_popover.aspx?guid=ac32ff11-f660-4dc2-bd29-c98aefaf117b

  • Constantly Interrupting. We all have one thing in common when talking. We want to be listened to. So if you’re one of those people who tend to jump in and interrupt or – even worse – try to complete people’s sentences for them, you need to…”
  • “Multitasking. Conversations deserve your full attention, not the halfhearted glances you’re willing to give them when you manage to rip your focus away from your iPhone screen. Multitasking is a habit we’re likely all guilty of, but…”
  • “Using Qualifiers. ‘Don’t take this personally, but…’; This might be a bad idea, but…’; I know what you’re thinking, but…if you tend to overuse them, you may be driving people up a wall. Why?”
  • “Equating your experiences. Someone is explaining a difficult problem he is currently facing. You immediately respond with ‘I know exactly how you feel,’ and then launch into your own long-winded tale … that’s not really relevant. It’s important to remember…”
  • “Floundering. We’ve all had to deal with those people who seem to just ramble on endlessly without a point and appear to be talking simply because they like the sound of their own voices. … When you decide to speak up, make sure…”
  • “Avoiding direct contact. …The never-ending assortment of communication tools available today has made us less willing to actually talk to one another. So before hitting send on a message, …”
  • “Waiting instead of listening. As my mom always loves to tell me, ‘There’s a big difference between hearing and listening!’ And when you’re having a conversation with someone, you should be actively listening. That means…”
  • “Using filler words. ‘Hey, Jason, Umm, I’m just checking in on that, uhhh, report to see if you think you’ll, like, have that done by, like the end of the day.’ This is perhaps the toughest bad verbal habit to break. … But…”

 

It’s time to tune in and address our conversational issues. For great advice before your next conversation head to:   http://digitaledition.chicagotribune.com/tribune/article_popover.aspx?guid=ac32ff11-f660-4dc2-bd29-c98aefaf117b

Letter from a Veteran

May 28th, 2016

On Memorial Day we honor the men and women who died while serving in the US military. Memorial Day is now observed on the last Monday in May. It originated after the Civil War to commemorate the Union and Confederate soldiers who died in the Civil War. By the 20th century, Memorial Day had been extended to honor all Americans who died while in military service.

Veterans Day, originally called Armistice Day, was established to commemorate the signing of the Armistice Treaty in Versailles in 1918 to mark the end of WWI, the Great War. It is celebrated on November 11 each year. It was changed in the United States to Veterans Day in 1954 to honor all veterans.

Both Memorial Day and Veterans Day are significant days to take a moment to remember and honor all of our armed services men and women, both past and present, who fight for our freedom.

Here are reflections and observations of one veteran who served during World War ll.

Letter from a Veteran – November 12, 1944

More than seventy years ago, one of the first women to serve in the military observed Veteran’s Day.  She reflects on this and other experiences in her letters home. Mollie’s War is a memoir that features letters Mollie wrote to her sister, Beck, while stationed in Europe. “It describes the life of a WAC enlistee who would serve in England when it came under attack, France weeks after the invasion, and Germany after VE Day.”

“Here is my mother’s letter on the first Veteran’s Day in newly liberated Paris,” says Cyndee Schaffer, author of Mollie’s War, The Letters of a World War II WAC in Europe.  www.mollieswar.com

Mollie Weinstein Schaffer, Cyndee’s mother, was one of the 150,000 women who served in the Women’s Army Corps (IWAC) during the Second World War. Of those, about 8,000 served in the European Theater of Operations.

Letter from Mollie from newly liberated Paris

Here are a few paragraphs from Mollie’s letter home.

Paris, France, 12 Nov.1944.

“Dear Beck,

…Must tell you about the Armistice Day Parade here in Paris. I still recall the ones we used to go to—you, Jackie & myself—but this was really the “cat’s meow.” It started about 6 AM—maybe not actually but there were gendarmes (or draculas as we call them with their all-enveloping capes) & G.I.’s, too, directing crowds that early, lining up the streets near the Arc de Triomphe, along with the great numbers of people who probably ran back to get sandwiches & hustled back to regain choice spots from where they would have an advantageous view of the celebration. And, Beck, I think the parading or celebrating was still going on this morning.

Florence (another WAC) & myself left the office at 10:30 AM & we made a “bee line” for Champs Elysees (one of the main streets in Paris that runs into the Arc de Triomphe). Honestly the people were packed like sardines (trite but true). Florence & I were standing on tip toes but couldn’t see very much. All of a sudden I felt my feet leave the ground & I had a most wonderful view of marching soldiers. I turned around as I felt myself being put gently back to earth—it was the captain! I thanked him & both Florence & I laughed. We walked farther on & we decided to stand back near the buildings away from the crowds along the streets. We did have a better view. We saw Churchill go by in a car but weren’t quite sure. However, when we heard the people shouting “Vive Churchill,” that confined it. Besides I had said to Florence “I know we have a long range view of the parade, but no one but Churchill’s cheeks are puffed out like that!”

The one minute’s silence at 11 AM brought to mind the folks back home—wonder when we’ll be coming home. I know, Beck, it won’t be too soon. …” You can read the full letter from Paris here: Mollie_Letter_Home_Veterans_Day.

Letter to Mollie from Joe

“ ‘My mama wore combat boots’. When you are the daughter of a WWII WAC, that statement resonates with you,” Cyndee says. “Yes, my mother wore combat boots and that brought a legacy with it. The one outstanding quality throughout my mother’s letters and the letters that were sent to her was the fact that everyone wrote such beautiful ones. Here is probably the most touching letter, the one from Joe. I tried to find him when I was writing the book but I could not.” Here’s just a few of his thoughts.

“Salmunster, Germany

Sept 5th 1945

“My darling sweetheart – no that’s too informal, Dear Sergeant Molly – no that’s too G.I., Dear Friend – nope too cold, I know… Hi Callahan!

“You see, I told you I’d drop you a line (or should I say a note because good l’il WACs stay away from those bad boys with “lines”?) I finally caught a ride home but it was the next morning after the dance about 10:00. I spent the night in the transit barracks in Frankfurt. It was much too cold and dark to try those 60 kilometers home. I got home in time for dinner so I didn’t miss much time hitch-hiking on the road.

“I wanted to tell you though—thanks, honey I had a swell time. I only hope I didn’t scare you too much with all that chatter. Actually, I’m not such a talkative fellow as I may have seemed. But you can’t really understand what being at that dance meant to me. Honestly it was the first American dance I’ve been to since I came overseas twenty months ago. I was as happy as a lark and I guess I showed it a little more than somewhat?” …

“…Be a good girl. Work hard but most of all, stay as sweet and as kind as you are.

“Yours always.

Joe”

You can read the full letter from Joe here: Joe_Letter_to_Mollie_World_War_II.

More than seventy years may have passed as we observe this Memorial Day, and we will always remember our veterans.

 

Business “Referral Engine,” Meaningful Mentoring & “Decluttering your Mind”  

May 12th, 2016

Get ready to increase your business referrals, develop meaningful mentoring relationships, and “free your mind” to move on in life. We all appreciate new insights and rewarding information, and these resources can help you address the challenges in your life.

The Referral Engine – Teaching Your Business to Market Itself, by John Jantsch, author of Duck Tape Marketing. “The secret to generating referrals lies in understanding the ‘Customer Referral Cycle’ – the way customers refer others to your company, who in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.”

Besides explaining how to generate referrals, Jantsch offers examples of “referral-specific campaigns, as well as workshop action plans that help you dramatically increase your referrals and business success. http://referralenginebook.com/

Starting Strong – A Mentoring Fable, Strategies for Success in the First 90 Days, by Lois J. Zachary & Lory A. Fischler. Zachary is president of Leadership Development Services and director of the Center for Mentoring Excellence. Fischler is senior associate for Leadership Development Services and the Center for Mentoring Excellence.

In Starting Strong you will discover what “really good mentors do to make a difference, how they engage their mentees, create good conversation, and keep it going.” Zachary and Fischler also explain how “mentor and mentee move past the idea of ‘advice’ and into a trust-based relationship that generates real learning.”

http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118767713.html

https://www.youtube.com/watch?v=dKRH4PDbNHo

► “Decluttering your mind,” by Jeannette Bessenger, The Washington Post. ‘Let go of the need to be right’ and 9 other ways to give your brain a spring cleaning.”

http://www.chicagotribune.com/lifestyles/sc-spring-clean-mind-family-0419-20160414-story.html

Here are Jeannette Bessenger’s 10 bullet points for “freeing your mind and freeing your life,” and you will find the great advice in the article itself.

  1. Mind your own business.
  2. Let go of the need to be right.
  3. Stop blaming, shaming and complaining.
  4. Stop trying to please and impress everybody.
  5. Clean up unfinished business.
  6. Forgive someone.
  7. If you’re in the wrong, make it right.
  8. Let go of perfectionism.
  9. Let go of self-limiting beliefs.
  10. Stop mismanaging your emotions.

First Person Public Relations looks forward to your feedback.

Pitch Letters – Media Appreciates Targeted Information

April 6th, 2016

Are you a public relations pro or citizen journalist who wants to share a newsworthy subject with an editor or producer (“gatekeeper” to your targeted audience)? Then you should know how to approach them because they want to hear from you.

Pitch letters target a specific publication or media outlet (local newspaper, radio or TV station), explains David Meerman Scott, author of The New Rules of Marketing & PR, latest  5th Edition.

Scott elaborates on his “How to Pitch the Media” bullets.

  • “Target one reporter at a time.
  • Use the tip line if the media outlet you are targeting has one.
  • Help the journalist understand the big picture.
  • Keep it simple.
  • Try newsjacking! (use current events as hooks)
  • Explain how customers use your product or work with your organization.
  • Don’t send email attachments unless asked.
  • Follow up promptly with potential contacts.
  • Don’t forget, it’s a two-way street – journalists need you to pitch them.”

Scott also quotes a newspaper editor: “The single most effective thing people do is watch and read my stories and send me personalized, smart pitches for stories that I am actually likely to cover.”  In other words, your pitch should reflect your familiarity with the medium and reporter.

Learn how to effectively connect with your target audience through pitch letters “social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly” in The New Rules of Marketing & PR.

For even more information on pitch letters, check out the First Person Public Relations blog post: “Pitch Letters Attract Media Interest, http://sallychapralis.com/blog/?p=487